About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client is on a mission to reclaim the backyard!
They create sports and games designed to be more addictive than Fortnite and more engaging than a TikTok feed. Having built an 8-figure flagship brand with them, they are now expanding into soccer and pickleball. Their goal is to help 1 million families rediscover the joy of physical play by 2030.
We are looking for a Retention Manager to own and execute our full retention strategy for a growing DTC brand.
Because they operate in a low-LTV, non-subscription category, retention is focused on maximizing repeat purchases and extracting the most value from paid acquisition. This role will be primarily responsible for email and SMS strategy and execution, as well as developing new opt-in strategies and improving lead generation performance.
Beyond lifecycle marketing, this role will also contribute to building the brand’s authority and community presence, helping position the company as a trusted resource for parents raising active, healthy kids in a digital-first world.
The retention scope will remain the core responsibility, with community-building acting as an additional growth lever.
The Role
Retention Strategy & Execution
Own and execute the full retention marketing strategyManage and optimize email and SMS campaigns and automationsIncrease repeat purchase rate and customer lifetime valuePlan and execute lifecycle campaigns and promotional flows
Monitor and improve retention performance metrics
Lead Generation & Opt-In StrategyDevelop new opt-in strategies to maximize value from paid trafficOptimize lead capture across funnels and landing pagesImprove conversion from subscriber to customerSupport acquisition efforts through strong lifecycle integration
Community & Brand Authority
Support the development of the brand as an authority in its categoryHelp build community initiatives such as social channels or groupsContribute to LinkedIn growth and brand positioningSupport development of a Facebook community or similar initiatives
Key Performance Metrics
Conversion Rate (CR%) Revenue Per Visitor (RPV) Average Order Value (AOV) Contribution Margin Testing VelocityRequirements
Experience managing email and SMS retention for DTC brands (US-DTC brand are a plus!), over 4 years.Strong understanding of repeat purchase optimizationExperience building lifecycle campaigns and automationsExperience working with eCommerce brandsData-driven and execution-focusedComfortable owning retention strategy end-to-endIntermediate-high level of English
Ideal Candidate
Enjoys both hands-on execution and strategyInterested in community-building and brand developmentComfortable working in a low-LTV product environmentProactive and ownership-drivenBenefits
Join a lean, 8-figure company at a pivotal scaling moment.Direct access to founders and full collaboration with creative direction.Opportunity to shape brands in sports and youth culture.Work remotely with no time zone restrictions — we’re optimizing for best talent, not location.Compensation negotiable for the right fit!