About this role
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.
Role Overview
Our client is a U.S.-based e-commerce that specializes in haircare and beauty products, particularly focusing on hair extensions, wigs, and related hair products. They offer a variety of textures, styles, and colors, catering mostly to consumers looking for premium or high-quality hair products.
We are seeking a Head of Brand to define, refine, and continuously elevate our brand positioning, perception, and cultural relevance. This role is responsible for shaping how the brand is perceived in the market and ensuring that every consumer touchpoint consistently reinforces that positioning.
Brand is dynamic — it requires ongoing measurement, refinement, and evolution. The Head of Brand will gather consumer insights, identify perception gaps, and strategically strengthen trust, authority, and differentiation.
This role also leads Influencer, Affiliate, Social Media, and PR initiatives, ensuring all external storytelling aligns with long-term brand equity and business objectives.
This role is open to all United States residents.
Your Responsibilities
Brand Positioning & StrategyDefine and sharpen brand positioning and competitive narrativeClarify where the brand sits culturally and competitivelyEnsure consistency across packaging, website, paid media, retail, and partnershipsContinuously evolve messaging to strengthen authority and differentiation
Reputation & Perception Management
Analyze reviews, surveys, social sentiment, retention data, and support feedbackIdentify perception gaps, skepticism, or trust frictionLead initiatives to rebuild credibility and strengthen consumer trustProtect long-term brand equity over short-term growth tactics
Influencer, Affiliate & PR Oversight
Oversee influencer strategy and creator partnershipsManage affiliate positioning and brand alignmentLead PR narrative development and media relationshipsEnsure external voices reinforce core brand positioning
Campaigns & Brand Initiatives
Lead brand direction for major launches and integrated campaignsEnsure large marketing pushes strengthen long-term equityAlign partnerships and collaborations with brand standards
Cross-Functional Alignment
Partner with Growth and Ecommerce to ensure brand enhances performanceWork closely with Creative to maintain visual and messaging integrityCollaborate with Product to align innovation with brand narrativeRequirements
8+ years of brand leadership within CPGExperience operating inside growth-stage or scaled consumer brandsProven history of strengthening or repairing brand reputationStrong strategic thinking combined with execution depthExperience managing influencer, affiliate, and PR functionsComfortable working cross-functionally with performance teams
Ideal Profile* Strategic and data-driven
* Comfortable addressing hard brand truths
* Experienced in rebuilding consumer trust
* Clear, confident decision-maker
* Strong cross-functional leader
* Obsessed with long-term brand equity
This is a senior leadership role for someone who understands that brand is both a perception system and a strategic moat — and knows how to build it intentionally.