About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client is on a mission to reclaim the backyard!
They create sports and games designed to be more addictive than Fortnite and more engaging than a TikTok feed. Having built an 8-figure flagship brand with them, they are now expanding into soccer and pickleball. Their goal is to help 1 million families rediscover the joy of physical play by 2030.
We are looking for a CRO Specialist to own and optimize the entire post-click customer journey for a growing DTC brand.
This role will be responsible for improving conversion performance through structured testing, funnel optimization, and data-driven experimentation.
Because the brand operates in a low-LTV, non-subscription category, optimizing first-purchase conversion and upsell funnels is critical. This role will focus heavily on improving revenue per visitor and building high-performing landing page funnels.
This is a highly hands-on role for someone who thrives on testing, iteration, and measurable growth.
The Role
Conversion Rate Optimization
Own the CRO strategy across the entire post-click journeyImprove conversion rate sitewide and by traffic sourceOptimize Revenue Per Visitor (RPV)Improve Average Order Value (AOV) while maintaining profitabilityOptimize contribution margin through smart testing
Testing & Experimentation
Develop testing hypotheses based on dataSet up and manage A/B testsAnalyze results and implement improvementsMaintain consistent testing velocityReport on test performance and learnings
Funnel Optimization
Own the entire post-click funnelOptimize landing pages and conversion pathsImprove first-purchase offers and upsell funnelsWork with designers to build high-converting pagesContinuously refine funnel performance
Key Performance Metrics
Conversion Rate (CR%) Revenue Per Visitor (RPV) Average Order Value (AOV) Contribution Margin Testing VelocityRequirements
Strong experience (4+ years) in CRO for DTC or eCommerce brands (USA brands are a plus!)Experience running structured A/B testsStrong analytical mindsetExperience optimizing landing pages and funnelsData-driven decision-making approachExperience optimizing post-click funnelsIntermediate-high level of English
Ideal Candidate
Highly data-driven and experimentalComfortable owning the entire funnelStrong hypothesis-driven thinkerCreative enough to build high-converting funnelsExperienced optimizing first-purchase offers and upsellsBenefits
Join a lean, 8-figure company at a pivotal scaling moment.Direct access to founders and full collaboration with creative direction.Opportunity to shape brands in sports and youth culture.Work remotely with no time zone restrictions — we’re optimizing for best talent, not location.Compensation negotiable for the right fit!