About this role
We are seeking a results-oriented Senior Media Partnerships Manager with B2B and B2C experience, exceptional relationship management skills, and a strategic mindset.
You will play a critical role in managing our existing marketing partners, fostering strong relationships, and identifying opportunities to grow our business through strategic collaborations. You will also be responsible for optimizing the efficiency of existing partnerships, maximizing revenue potential, and managing the associated budget.
In this role you'll:Manage and nurture relationships with our existing marketing partners, acting as the main point of contact and fostering strong, long-lasting partnerships
Identify opportunities to expand and grow our business with current partners, working closely with them to develop joint marketing campaigns, co-branded initiatives, and other collaborative activities
Research, recruit, and onboard new partners into the partnerships portfolio.
Conduct regular business reviews with partners, analyzing performance metrics, identifying areas for improvement, and implementing strategies to optimize the effectiveness of our partnerships
Collaborate with cross-functional teams to align partnership activities with overall business goals and objectives
Track and report on partnership performance to senior management, summarizing revenue generated, customer acquisition metrics, and ROI
Manage the budget allocated for partnership activities, ensuring efficient allocation of resources and maximizing ROI
Stay up-to-date with industry trends, market dynamics, and competitor activities in the partnerships space, identifying new potential partners and emerging opportunities
What you'll need:5+ years of experience in partnerships/affiliates management or a related field, preferably in the personal finance sector
Significant experience in managing and optimizing PPC/Media Buying campaigns on Google and Meta (hands-on experience is a strong advantage).
Proven track record of successfully managing B2B and B2C partnerships that drive business growth and optimize operational efficiency
Proven digital media experience, demonstrating expertise in leveraging digital media platforms to enhance partnership strategies, and drive measurable results
Strong relationship-building and interpersonal skills, with the ability to communicate effectively and negotiate mutually beneficial agreements with partners
Strategic mindset and analytical skills, with the ability to identify partnership opportunities, evaluate their potential, and develop actionable plans
Excellent project management and organizational skills, with the ability to manage multiple partnerships simultaneously and deliver results within budget and timelines
Financial mindset, with experience in managing partnership budgets and analyzing financial metrics to drive decision-making
Collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams and stakeholders
Bachelor’s degree in Business, Marketing, or a related field
Ability to work in an office environment a minimum of 3 days a week
At Lemonade we welcome candidates who are enthusiastic about learning and adapting to the exciting world of AI, as a commitment to ongoing growth in this field is a fundamental part of our culture