About this role
This role serves as the Salesforce Solution Architect and strategic technical owner for the GTM systems ecosystem. The architect will partner closely with Line of Business (LOB) leaders and IT functional teams to design scalable, secure, and high-performing Salesforce-based solutions across the lead-to-revenue lifecycle.
As a Manager-equivalent Individual Contributor, this role provides architectural leadership while remaining hands-on in solution design, configuration oversight, and complex problem-solving within Salesforce and marketing automation platforms.
Responsibilities:
This role drives the Salesforce and marketing automation strategy in support of Sales, Marketing, Revenue Operations, Customer Success, and Product Engineering teams.
It collaborates cross-functionally with:
Business stakeholders to define scalable system capabilities
IT Engineering teams to design integration architecture
Security and Compliance teams to ensure governance and data protection
Finance for CPQ, pricing, and revenue system alignment
This role is critical in enabling scalable lead-to-revenue workflows, enterprise-grade data architecture, automation strategy, and optimized customer lifecycle management.
What is the role expected to achieve?
Define and own the Salesforce architectural roadmap aligned to GTM business strategy
Design scalable GTM architecture across Salesforce, marketing automation (Marketo), CPQ, and integration platforms
Provide hands-on architectural guidance for complex configurations and automation
Establish governance frameworks for customization, integration, and data management
Reduce technical debt and drive platform simplification
Lead architectural oversight for major transformation initiatives and system enhancements
Act as the final authority for high-impact Salesforce design decisions
Key Decisions Responsible For:
Salesforce data model and object architecture
Automation and workflow design standards
Integration architecture and middleware strategy
Build vs. configure vs. integrate decisions
Marketing automation integration patterns
Platform scalability and long-term system design
Complexity
What specific skills are needed to do the job?
Technical & Architectural Skills:
Deep, hands-on expertise in Salesforce Sales Cloud architecture and configuration
Strong experience with marketing automation platforms (Marketo preferred) and CRM integration
Advanced understanding of automation frameworks, flows, validation logic, and security models
Experience designing API-based integrations and middleware solutions
Strong knowledge of data modeling, governance, and system scalability
Ability to troubleshoot complex cross-platform issues
Strategic & Leadership Skills:
Ability to operate at both architectural and hands-on implementation levels
Strong executive communication and stakeholder alignment skills
Ability to influence technical standards and best practices across teams
High ownership mindset with a quality-first approach
Ability to mentor senior analysts and provide architectural guidance
10–15 years of IT experience, with at least 5–7 years of strong hands-on Salesforce experience
Proven experience architecting and delivering enterprise-level Salesforce solutions
Experience integrating Salesforce with marketing automation platforms (Marketo preferred)
Strong experience in GTM systems, CPQ tools, and CRM-driven revenue processes
Experience with API integrations and middleware platforms (Workato, MuleSoft, etc.)
Bachelor’s Degree in Computer Science, Information Technology, or related field
Preferred Experience/Education
Salesforce Certified Application Architect / System Architect (preferred)
Marketo certification or advanced hands-on experience
Experience in SaaS organizations supporting global GTM teams
Experience leading large-scale CRM transformations or system consolidations
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.