About this role
<h2 id="abouttherole"><strong>About the Role</strong></h2> <h3> </h3> <h3 id="introductionthewhy"><strong>Introduction – </strong></h3> <p> </p> <p>This is a compelling opportunity to lead the marketing function at Oxford University Press (OUP) India, a globally respected institution committed to delivering high-quality educational resources. As Marketing Director, you will play a pivotal role in shaping the future of English, STEM, and Digital education across India. This role offers the chance to drive meaningful impact through strategic leadership, data-driven decision-making, and innovative campaigns that align with OUP’s mission and values. It’s an exciting time to join a purpose-driven organization that values excellence, collaboration, and customer-centricity.</p> <h3> </h3> <h3 id="opportunitythewhat"><strong>Opportunity – </strong></h3> <p> </p> <p>As Director of Marketing, you will:</p> <ul> <li>Design and implement comprehensive marketing strategies to acquire new customers and grow revenue across all product lines.</li> <li>Lead initiatives to enhance customer retention and satisfaction, ensuring consistent revenue from existing users.</li> <li>Oversee customer service excellence, aiming for high Net Promoter Scores (NPS) and long-term loyalty.</li> <li>Drive brand visibility through strategic campaigns and partnerships, particularly in English language learning, STEM, and digital innovation.</li> <li>Leverage analytics and consumer insights to inform product development, pricing, and marketing decisions.</li> <li>Build and lead a high-performing marketing team, fostering a culture of growth, accountability, and innovation.</li> </ul> <p>Your work will directly influence OUP India’s growth trajectory and reinforce its leadership in the education sector.</p> <hr> <h2> </h2> <h2 id="aboutyou"><strong>About You</strong></h2> <h3> </h3> <h3 id="essentialcriteria"><strong>Essential Criteria</strong></h3> <p> </p> <ul> <li>Master’s Degree (MBA) in Marketing from a Tier-1 institution.</li> <li>Minimum 15 years of marketing experience, including at least 5 years in a senior leadership role.</li> <li>Proven success in customer acquisition and retention strategies.</li> <li>Strong leadership and team development capabilities.</li> <li>Advanced analytical skills and experience using data to drive decisions.</li> <li>Excellent communication and stakeholder engagement skills.</li> <li>Deep understanding of digital marketing tools and platforms.</li> <li>Familiarity with the Indian education sector and market dynamics.</li> <li>Experience in managing customer service functions and achieving high satisfaction metrics.</li> <li>Ability to manage multiple projects in a fast-paced environment.</li> </ul> <p> </p> <hr> <h2 id="queries"><strong>Queries</strong></h2> <p> </p> <p>Please contact [email protected] with any queries relating to this role.</p> <hr> <h2> </h2> <h2 id="salary"><strong>Salary</strong></h2> <p> </p> <p>Dependent on skills and experience.</p> <p> </p> <hr>