About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Summary</b></H2> </div><div><p style="margin-bottom:11.0px"><span style="font-size:11.0pt"><span><span style="font-family:Aptos, sans-serif"><span><span style="font-family:'Arial', sans-serif">To harness data-driven insights, optimize decision-making processes, and drive strategic initiatives for enhanced business performance.</span></span></span></span></span></p> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Description</b></H2> </div><div><p style="margin-bottom:11.0px;margin-left:72.0px"><span style="font-size:11.0pt"><span><span style="font-family:Aptos, sans-serif"><span><span style="font-family:'Arial', sans-serif">1.Develop a strategy in collaboration with the Customer Experience team to identify, segment, and engage with BU's customers.<br> 2. Integrate, formulate, and execute personalized omnichannel marketing strategies, covering marketing communications, multi-channel campaign management, and customer loyalty initiatives.<br> 3. Create and manage a consumer insights plan to understand trends, consumer attitudes and behaviors, functional and emotional requirements, consumption occasions, shopper needs, and translate these findings into actionable insights for brand positioning and messaging. <br> 4. Capture and analyze customer data across all communication channels throughout the customer lifecycle.<br> 5. Drive the utilization of data for commercial purposes, leading analysis and acting as a catalyst for change (insights generation, execution of action plans, measurement, and change management). <br> 6. Manage and strengthen relationships with business users to maximize data for commercial purposes and create actionable insights from various existing data sources.<br> 7. Initiate ideas, create a roadmap, and execute plans for new data acquisition to propel the business forward.<br> 8. Collaborate seamlessly with marketing, analytics, products, and IT teams on analytics deliverables and work processes.</span></span></span></span></span></p> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Key Qualification</b></H2> </div><div><p><span style="font-size:12.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:11.0pt"><span style="font-family:'Arial', sans-serif">Education (Minimum qualifications required)<br> • Bachelor / Master degree <br> • Business Administration, Economics, Statistics, or a related field.</span></span></span></span></p> <p><span style="font-size:12.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:11.0pt"><span style="font-family:'Arial', sans-serif">Experience (Minimum professional experience required)<br> • Proven 7 years of experience in customer insights and commercial analysis, with expertise in at least one of the following fields: retail, pricing, promotions, CRM, or media measurements.<br> • Experience in retail, real estate industry is a plus<br> • Be able to communicate in English </span></span></span></span></p> <p><span style="font-size:12.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:11.0pt"><span style="font-family:'Arial', sans-serif">Skills and Knowledge (Minimum specifics skills and competencies required)<br> • A results-oriented, resilient professional who is open to collaborating with individuals from diverse data literacy backgrounds.<br> • Highly proficient in data analytics skills, including the use of visualization and analytical tools for commercial purposes.<br> • Exceptional communication and data translation abilities for effective engagement with business users, coupled with strong presentation and interpersonal skills in both Thai and English.<br> • A background in business development related to insights or platform solutions would be a valuable asset.<br> • Demonstrated excellence in project management and organizational skills, as well as strong interpersonal capabilities.</span></span></span></span></p> </div></div></div>