About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">External Job Description</H2> </div><div><p><strong>Responsibilities:</strong></p> <ul> <li>Lead and drive dealer/channel sales for Power Cables + Group Cables on PAN India Basis, ensuring strong market penetration and growth in sales volumes, visibility, good market share etc.</li> <li>Develop and execute strategic plans to expand the dealer network, Appointing New (as necessary), increase brand visibility, and enhance market share across key geographies.</li> <li>Achieve annual sales targets specifically for the dealer business; monitor regional performance, identify gaps, and take corrective actions to ensure achievement of business objectives.</li> <li>Issuing LPs, Dealer Policies, Stock management, Effective management of dealer network in such a way that they grow with organization, Reaching out to new territories + customers + segments etc.</li> <li>Build, nurture long-term relationships & grow, with channel partners, including dealers, distributors, and stockists, ensuring alignment with organizational goals and policies.</li> <li>Guide and support the regional sales team in managing dealer onboarding, ensure secondary sales, performance reviews, channel conflict resolution, and incentive schemes.</li> <li>Oversee implementation of trade promotions, dealer engagement programs, and branding initiatives to strengthen dealer loyalty and drive secondary sales</li> <li>Conduct regular market intelligence to monitor dealer business trends, competitor activities, and pricing strategies; recommend tactical changes to stay competitive.</li> <li>Collaborate with supply chain, finance, and commercial teams to ensure smooth order fulfillment, timely collections, and adherence to credit policies.</li> </ul> <p><strong>Qualification :</strong> BE / BTech</p> <p><strong>Technical:</strong></p> <ul> <li>In-depth understanding of dealer network operations, primary and secondary sales processes, and channel performance metrics.</li> <li>Technical understanding of LT/HT/EHV cables, product applications, specifications, and certifications.</li> <li>Expertise in pricing strategies, discount structures, and margin management in a dealer-driven model.</li> </ul> <p><strong>Functional:</strong></p> <ul> <li>Ability to design and implement dealer-specific growth strategies aligned with business goals.</li> <li>Competence in handling multi-state dealer networks, understanding regional market dynamics</li> <li>Strong negotiation skills with dealers for pricing, payment terms, and order commitments.</li> </ul> <p><strong>Behavioral:</strong></p> <ul> <li>Relationship Skills</li> <li>Good in Communication & Presentation Skills</li> <li>Data-driven decision-making and problem-solving abilities.</li> <li>Team-oriented approach across functions and geographies</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Competencies</H2> </div><div><div>Account Management</div><div>Driving for Results</div><div>Building & Supporting Teams</div><div>Developing Plans</div><div>Communicating Effectively</div><div>Strategic Thinking</div><div>Negotiation and Influencing Skills</div><div>Market Knowledge</div><div>Commercial Acumen</div><div>Product Knowledge</div><div>Dealer Management</div></div></div></div>