About this role
<p>What you will do<br>1.Own social storytelling across platforms<br>•Plan and execute content for:<br>•LinkedIn (RPG Group + leadership amplification)<br>•Instagram (RPG Group + Campus Instagram)<br>•YouTube (long-form and shorts)<br>•Write sharp, high-retention copy (hooks, captions, thumbnails, descriptions)<br>•Understand platform behaviour — what works where, and why<br>•Ensure consistency in tone, quality, and narrative across all platforms</p> <p>2.Create and drive content end-to-end<br>•Work on flagship series like Field Diaries, Workplace Wisdom, Heart to Heart, campus content, and leadership stories<br>•Translate real conversations into compelling scripts (not scripted-sounding scripts)<br>•Be involved in:<br>•Storyboarding<br>•Shoot planning<br>•On-ground execution<br>•Final output quality</p> <p>3. Shoot and understand video like a creator<br>•Comfortable shooting on phone (tripods, basic setups)<br>•Strong understanding of:<br>•Framing and composition<br>•Audio quality<br>•Lighting basics<br>•Body language and presence on camera<br>•Ability to guide subjects during shoots to get natural, usable footage (not stiff, corporate delivery)</p> <p>4. Work with agencies and freelancers<br>•Brief video editors, designers, and external partners clearly<br>•Translate a narrative into:<br>•Edit style<br>•Pacing<br>•Music tone<br>•Visual language<br>•Review outputs closely and iterate to get to the right quality<br>•Ensure we don’t settle for “almost right”</p> <p>5.Own key employer brand platforms<br>•Intranet (OneRPG):<br>•Plan and publish content that drives engagement internally<br>•Careers Website:<br>•Keep content sharp, updated, and aligned to employer brand narrative<br>•Alumni Circle:<br>•Support storytelling and engagement with alumni as brand advocates</p> <p>6.Drive campaigns and moments<br>•Work on group-wide initiatives like:<br>•Campus engagement content<br>•Growth focused narrative showcase<br>•Happiness Survey campaigns<br>•Culture storytelling<br>•Translate business and HR priorities into communication that people actually engage with</p> <p>7.Manage execution with high ownership<br>•Take work from idea → script → shoot → edit → publish<br>•Coordinate across stakeholders, timelines, and partners<br>•Ensure consistency, speed, and quality — all three matter</p>