Are you a commercially minded shopper marketing specialist with a passion for driving conversion and growth across retail and digital channels? Primo is seeking a Shopper Marketing Manager to lead the development and execution of insight-led, omnichannel shopper marketing strategies across our retail, food service, and route-to-market customers. In this role, you’ll connect brand strategy with customer execution, owning the end-to-end delivery of shopper marketing campaigns that drive penetration, conversion, and profitable growth. You’ll work cross-functionally with Sales, Marketing, Category and Finance, while also leading our digital and retail media strategy to deliver measurable, data-driven outcomes. Key Responsibilities <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Develop and execute shopper marketing strategies aligned to brand, customer and business priorities </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Own the shopper activation calendar, ensuring strong cross-functional alignment and execution </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Lead the development of insight-led, omnichannel campaigns across in-store, digital and customer programs </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Drive campaign performance through clear measurement of ROI, incrementality, and optimisation insights </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Manage agency partners and lead the development of impactful shopper marketing materials </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Oversee participation in key customer programs (e.g. Coles, Woolworths, Metcash, Food Service) </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Own Primo’s retail media and eCommerce strategy, including Cartology, Coles360 and LocalEyes </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Optimise digital shelf performance, including search, content, availability and visibility </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Deliver campaigns that increase traffic, conversion, basket size and shopper loyalty </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Manage multiple projects and budgets, ensuring delivery on time, in full, and within investment parameters </li> </ul> What You'll Bring <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">3–5+ years’ experience in FMCG shopper marketing, trade marketing or a related field </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Strong understanding of FMCG dynamics, retail customers and performance drivers </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Proven ability to translate data and shopper insights into effective marketing strategies </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Experience managing retail media and eCommerce platforms </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Strong commercial acumen with the ability to influence P&L outcomes </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Highly developed stakeholder management and influencing capability </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Strong analytical, planning and project management skills </li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Tertiary qualifications in Marketing, Business or a related discipline </li> </ul> Why Join Primo? At Primo, we're committed to creating a workplace where people feel supported, valued, and connected. You'll also enjoy: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Discounts on health insurance and a range of leading retail partners </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Annual bonus program rewarding performance </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">The opportunity to influence category strategy at scale with a major national retailer </li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">A collaborative culture focused on continuous improvement, growth, and commercial excellence </li> </ul> If you’re ready to take ownership of shopper strategy and deliver high‑impact, data‑driven campaigns across a leading FMCG business, we’d love to hear from you. Apply now!

Shopper Marketing Manager (Sydney, NSW, AU, 2190) @ JBS Australia Pty Ltd

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