About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>WHAT YOU WILL DO</b></H2> </div><div><ul> <li>Drive the implementation of the marketing strategy for the company in line with objectives</li> <li>Prepare the Annual Country & Brand Plans for the Marketing Function and obtain the Marketing Director’s approval</li> <li>Lead responsibility for brand management and corporate identity</li> <li>Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives</li> <li>Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions</li> <li>Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action</li> <li>Plan and execute the Marketing Operations under strict Budgetary Controls</li> <li>Drive innovation agenda based on changing consumer trends & agreed long-term plans</li> <li>Work closely with design agencies and assisting with new product launche</li> <li>Develop new brand communication in close liaison with Group Marketing</li> <li>Ensure the company Advertising and Promotion Policy & Budgets are adhered to</li> <li>After approval, implement in the most effective and cost beneficial manner achieving the strategic objectives</li> <li>Determine the need, objectives and actions for both consumer and customer (pull & push) promotions and develop programs to achieve the said specific goals. Plan, coordinate and implementing promotional campaigns with Sales Activities</li> </ul> <p> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:12.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>OUR PERFECT CANDIDATE</b></H2> </div><div><p style="text-align:justify;margin:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Georgia, serif">Knowledge & Experience:</span></strong></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="text-align:justify;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Minimum 8 to 10 years within multi-national or other major FMCG company of substantial size and turnover with a balanced mix of hands-on Sales & Brand Management/Marketing experience preferably in the F&B sector</span></li> <li style="text-align:justify;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Sound knowledge of Nigerian media landscape and consumers</span></li> <li style="text-align:justify;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Experience of having developed new & effective communication materials including TV copies</span></li> <li style="text-align:justify;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Able to demonstrate success in developing & leading teams</span></li> <li style="text-align:justify;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Experience working with & successfully managing 3rd party agencies / strategic partners </span></li> <li style="text-align:justify;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Budgetary & cost control management</span></li> <li style="color:black;text-align:justify;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Competitive intelligence & insights</span></li> </ul> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;color:black"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Strong Project Management skills and experience</span></li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="color:black;text-align:justify;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:10.0pt;font-family:Georgia, serif;color:windowtext">NPD </span></li> </ul> <p style="text-align:justify;margin:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:10.0pt;font-family:Georgia, serif"> </span></strong></p> <p> </p></div></div></div>