About this role
WHAT YOU WILL DO Develop and execute sales strategies for key accounts across Modern Trade, HORECA and Institutional channels to drive revenue, volume, profitability and market share. Build and maintain strong relationships with key customers and negotiate Terms of Trade (TOT), product visibility, merchandising, promotions and in-store activations. Ensure optimum product availability, appropriate SKU assortment and stock levels across key accounts while minimizing stock-outs and maximizing sales opportunities. Monitor account performance, market share, promotional effectiveness and new product launches, and implement timely corrective actions to achieve business objectives. Ensure timely sales documentation, SAP/SFA reporting, purchase orders and collection of receivables from key accounts in line with agreed terms. Lead and develop the merchandising/sales team while coordinating closely with Supply Chain, Trade Marketing, Marketing, Finance and other internal stakeholders. OUR PERFECT CANDIDATE Diploma/HND in Sales; a Bachelor’s or Master’s Degree in Business Administration would be an added advantage. Minimum 5 years of progressive experience in an FMCG environment, preferably with exposure to Key Accounts, Modern Trade, Sales and Marketing. Strong selling, negotiation and customer relationship management skills with the ability to manage key commercial accounts effectively. Sound knowledge of category management, planogramming, shopper insights and sales performance analysis, with good IT and analytical skills. Strong leadership, people management, communication and interpersonal skills, with the ability to collaborate effectively across functions. WE OFFER