Purpose & Overall Relevance for the Organization: The Brand Communications Manager is the voice of the brand. He/She would ensure the positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in Singapore by providing efficient and effective communication of key messages across all appropriate communication channels. Experienced in building 360 integrated marketing comms plans, the Brand Comms Manager will take ownership of marketing plans and best-in-class executions to support business growth. This person will balance brand and category message against channel (Wholesale, Direct-To-Consumer, Franchise and eComm) specific requirements. Key Responsibilities: Functional <ul style="margin-top:0.0in;margin-bottom:5.0pt"> <li style="margin:0.0in 0.0in 5.0pt 0.0px;border-width:medium;border-color:currentcolor;font-size:10.0pt;font-family:'Times New Roman', serif">Implement brand comms strategies and integrated marketing plans to support brand and campaign objectives </li> <li style="margin:0.0in 0.0in 5.0pt 0.0px;border-width:medium;border-color:currentcolor;font-size:10.0pt;font-family:'Times New Roman', serif">Be the brand guardian to ensure all work produced is faithful to adidas’ brand guidelines </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Drive & execute the 360˚ communication & influencer/sports marketing plans & campaigns</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ensure global/SEAPAC marketing guidelines are upheld during execution of concepts to local market</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Own the Marketing Working Budget (MWB) and ensure translation into cost efficient implementation across all appropriate communication channels and tools</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Drive and manage creative / brand / advertising / research companies in delivering quality and professional services Build efficient networks with opinion leaders (consumer/trade/media)</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Maintain close contact with sports agencies or clubs; as well athletes and influencers</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Management of promo stock at country level</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Support the control of existing asset agreements (product and servicing)</li> </ul> & ensure timely and sufficient equipment support to Sports Marketing partners Reporting <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Monitor and analyse competitor activities</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Analyze reports to form insights to optimize and streamline strategies, activities, processes etc</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends</li> </ul> Key Relationships: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">adidas Singapore Country Management team</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">SEA Brand team</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">External agencies</li> </ul> Knowledge, Skills and Abilities: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Passion for sports</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Consumer first thinking</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">High level of project management, budget management and scheduling</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Detail-oriented with strong organization and project management skills</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ability to multi-task and manage various project elements simultaneously</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Creative thinker with a strategic and logical approach in execution</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Adobe Photoshop, Illustrator and Premiere Pro skills are plus</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">English: Fluent written/ spoken</li> </ul> Requisite Education and Experience / Minimum Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Degree in Marketing/Advertising or related course</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Business background will be an advantage</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Min 5 years’ experience with a mix of brand, consumer and trade marketing</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ideally experience and exposure in Sports</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Digital Marketing and FMCG experience a plus</li> </ul>

Manager, Brand Communications (Singapore) (Singapore, Singapore, SG) @ adidas

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