Purpose & Overall Relevance for the Organization: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Define and drive the overall communications strategy for the SEA business, acting as a trusted strategic advisor to the SVP GM and Senior Leadership Team (SLT).</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Shape the organization’s reputation, strengthen internal alignment, and position the business as a leader within the cluster and wider market through compelling business storytelling across internal and external platforms.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Play a key role in the wider Emerging Markets (EM) Corporate Communications team, with priority focus on the important SEA cluster.</li> </ul> Key Responsibilities: Internal Communications Leadership <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Own and execute a comprehensive internal communications strategy that supports business objectives and cultural alignment. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Drive communication planning and delivery across major sports events and sponsorship activations, key campaigns and product launches, quarterly results and All Employee Meetings, business updates, strategic initiatives, transformation programs, HR initiatives, workplace programs, and employee engagement efforts. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ensure consistent, engaging, and impactful messaging across all internal channels.</li> </ul> Strategy Leadership & Advisory <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Serve as a strategic advisor to the SVP GM and SLT on communications, positioning, and reputational matters. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Provide counsel on complex and sensitive issues, ensuring consistent and effective messaging. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Contribute to the broader EM communications strategy and lead regional or cross-market projects. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Build communications capability within the business and contribute to best-practice sharing across EM.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Partner cross-functionally with SLT, EM, Brands, HR, and other key stakeholders.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Influence senior stakeholders and drive alignment on communication priorities and messaging.</li> </ul> Brand Storytelling and Reputation Management <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Own the development of compelling business narratives that reflect the organization’s strategy, values, and performance. Strengthen cluster positioning through integrated storytelling across markets and stakeholders. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Elevate leadership visibility through strategic messaging and content development.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Own and drive external corporate communications opportunities to enhance brand visibility and corporate positioning. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Build and maintain strong relationships with key media stakeholders, leveraging established networks where possible. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Lead proactive PR and media engagement strategies, including thought leadership, press coverage, and reputation-building initiatives. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Support corporate relations engagements with government, partners, industry bodies, and other stakeholders as required, ensuring alignment with corporate messaging and positioning.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Lead issues and crisis communications strategy, preparedness, and response in partnership with the Director, Corporate Communications EM. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Develop frameworks and protocols for managing reputational risks and sensitive topics.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ensure timely, transparent, and effective communication during high-impact situations.</li> </ul> Key Relationships: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">SVP GM SEA and SEA Senior Leadership Team</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Emerging Markets Corporate Communications team</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">SEA Brands, HR and Country Leadership teams</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Media, government, partners, industry bodies, and other external stakeholders as required</li> </ul> Knowledge, Skills and Abilities: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Strategic thinking and strong business acumen</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Executive presence and strong influencing capability</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Exceptional written and verbal communication skills</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Senior stakeholder management and advisory capability</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Crisis and issues management expertise</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Strong storytelling, messaging, and content development capability</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Ability to manage multiple priorities in a fast-paced, matrixed environment</li> </ul> Requisite Education and Experience / Minimum Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">10–12 years of progressive experience in corporate communications, public relations, brand communications, or a related discipline, including at least 5 years at management level.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Proven experience advising senior leadership and managing high-level stakeholder relationships.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Experience in multinational or matrixed organizations is highly advantageous.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Strong understanding of South East Asian cultures and social media trends is a significant advantage.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Demonstrated ability to lead crisis communications and manage reputational risk.</li> </ul>

Senior Manager, Corporate Communications SEA (Singapore, Singapore, SG) @ adidas

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