Summary Mapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability. You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands-on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation-driven environment. What You’ll Do Own & Transform the Acquisition Funnel <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Define and execute a funnel optimization strategy aligned with growth and profitability objectives</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Establish and manage KPIs, performance metrics, and optimization frameworks</li> </ul> Reimagine the Quote Experience <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Design and continuously improve a best-in-class digital quote experience</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Identify friction points and streamline the customer journey across touchpoints</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Use AI-powered personalization to tailor quote pathways and enhance user engagement</li> </ul> Drive Experimentation & Data-Led Decisions <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Lead A/B testing and experimentation programs to continuously improve performance</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Utilize AI tools to accelerate testing cycles and predict outcomes</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Translate analytical insights into clear, prioritized actions that drive measurable impact</li> </ul> Advance AI & Analytics Capabilities <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Partner with Data Science teams to deploy predictive models for conversion optimization and fraud detection</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Enable dynamic content optimization and advanced customer segmentation</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Ensure AI usage is responsible, ethical, and compliant within insurance regulatory standards</li> </ul> Collaborate Across the Business <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Serve as a key integrator across Product, Pricing, IT, State Management, and Data & Analytics</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Ensure alignment with underwriting strategy, profitability goals, and digital transformation priorities</li> </ul> Protect the Funnel with Fraud & Risk Controls <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Own and evolve the fraud prevention strategy across leads and quotes</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Implement AI-driven fraud detection tools and predictive risk models to safeguard business performance</li> </ul> Measure, Report & Optimize Performance <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Develop and manage dashboards, reporting tools, and performance insights</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Monitor funnel health and deliver actionable insights to senior leadership</li> </ul> What You’ll Bring <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">7+ years of experience in insurance, digital acquisition, or funnel optimization</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Demonstrated success optimizing end-to-end customer acquisition journeys</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Experience leveraging AI, predictive analytics, or automation tools in a business context</li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Strong understanding of insurance quoting processes and underwriting principles</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Deep experience with A/B testing, experimentation frameworks, and data-driven optimization</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization</li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Strategic thinker with the ability to translate vision into execution</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Proven ability to influence and align cross-functional stakeholders</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Strong analytical, problem-solving, and communication skills</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:12.0pt;font-family:verdana, geneva, sans-serif">Passion for delivering customer-centric, innovative digital experiences</li> </ul> Why Mapfre? As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter. Purpose & Culture: Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered. Comprehensive Benefits: Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts. Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority. Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide. Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role. Salary Range $150,000 - $185,000 If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at <a href="mailto:[email protected]">[email protected].</a> We are proud to be an equal opportunity employer.

Director, Digital Acquisition (Webster, MA, US) @ MAPFRE

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