About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
About the Role
We’re looking for a Youtube Channel Manager with a deep understanding of YouTube to help launch, manage, and grow a content channel. This role blends strategy, execution, and analysis, with a strong focus on performance, audience engagement, and channel growth.
The ideal candidate understands how YouTube works at a granular level—thumbnails, titles, CTR, retention, SEO, Shorts, and community engagement—and is comfortable taking ownership of day-to-day channel operations.
Key ResponsibilitiesPrimary Responsibilities
Create 6 final thumbnails per month (with additional draft concepts as needed) Write titles, descriptions, tags, and chapters for long-form videos Produce 5 Shorts per week, including writing hooks for Shorts/Reels Schedule, publish, and manage YouTube content Post Shorts to YouTube and Instagram Maintain a simple content calendar Reply to YouTube comments and engage with the community Secondary Responsibilities
Review performance metrics (CTR, retention, watch time) Track early baseline metrics and identify trends Analyze existing content formats and suggest improvements Monitor audience questions and feedback Surface content ideas from comments and engagement data Tertiary Responsibilities
Research Pokémon TCG topics and trends Identify high-signal themes (sets, cards, market narratives) Propose A/B testing ideas as the channel grows Light Reddit participation (sharing YouTube links and engaging in comments)Requirements
Strong understanding of YouTube growth, SEO, and analytics Experience launching or managing YouTube channels Ability to write compelling hooks, titles, and captions Experience with scheduling, publishing, and basic social media execution Comfortable working with performance metrics and optimization Knowledge of Pokémon / Pokémon TCG is required Social media experience beyond YouTube is a plus Fluent in English and strong written communication skills Organized, proactive, and comfortable working independentlyNice to Have Experience with YouTube Shorts, Instagram Reels, or TikTok Basic design sense for thumbnails Familiarity with Reddit communities related to Pokémon or collectibles