About this role
We’re looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program and elevate the prospective member journey on Equinox.com. This is a hands-on role for someone who is a self-starter, has a customer-first mindset, and lives and breathes experimentation. You notice what's broken or underperforming before anyone tells you, you have a point of view on what moves users and why, and you don't wait to be told what to test next.
You will focus on improving lead and new membership sales conversion by analyzing user behavior, reducing barriers, running A/B and multivariate tests, and optimizing key actions. You understand how prospective members discover, evaluate, and commit, and you use experimentation to streamline their path to joining.
What You’ll Do
Own the end-to-end experimentation roadmap for Equinox.com, focused on driving high-intent leads and new membership sales through friction reduction and journey optimizationManage the full lifecycle of the experimentation program, from hypothesis design and build to analysis, readouts, and scaling winning experienceDevelop test hypotheses grounded in behavioral insights, member motivations, and digital experience expectationsBuild experiments directly within the testing platform, partnering with Design, Product, and Engineering when tests require extended UX or technical supportWork closely with Creative and Brand to develop and test content that drives clarity, motivation, and conversion throughout the membership journey onlineDesign experiments for speed, accuracy, and impact, including defining sample sizes, location and success criteria to enable us to test, learn, and iterate quicklyMonitor live experiments, flag issues early, and make sound calls when tests have reached statistical significanceDeliver clear, compelling experiment readouts that translate results into actionable recommendations for stakeholdersDevelop and maintain a testing knowledge hub that gives the broader organization visibility into what’s running, what’s won, and what’s been learned 6+ years of eCommerce, Product, or CRO experimentation experience, with deep hands-on expertise in Optimizely or a comparable testing platformProven ability to design and build tests yourself; you know your testing platform inside and out, including audience setup, traffic allocation, goal configuration, and QAStrong HTML and CSS skills; working knowledge of JavaScriptProficiency in Adobe Analytics, GA4, or a comparable analytics platformHighly data driven, with the ability to spot patterns, interpret behavioral signals, and make confident calls without being dependent on a data teamA track record of running high-velocity testing programsStrong communication skills, with the ability to present results and make recommendations with clarity and convictionA genuine passion for customer behavior, eliminating friction and elevating the overall user experiencePay Transparency: Min $135k - $145k
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
We offer competitive salary, benefits, and industry leading commission opportunities for club employeesComplimentary Club membershipPerks and incentives with our products and services including Personal Training, Pilates, Spa and ShopThis job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.