About this role
We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.
The Role Are you passionate about Marketing? Are you creative and highly motivated to deliver exceptional content to encourage student recruitment? If so, this could be the role for you.
You will support Marketing and Student Recruitment Managers in the Faculty of Humanities and Social Sciences with all aspects of marketing and student recruitment activity and campaigns aimed at achieving student recruitment targets and objectives.
The Faculty of Humanities and Social Sciences (HaSS) is an exciting, multidisciplinary faculty structured around ten academic schools. The Faculty has a significant and diverse student population across its range of disciplinary areas.
Working closely with colleagues in academic schools, the Faculty and the central Marketing Team, you will be required to maintain a high level of knowledge and expertise in relation to the recruitment of humanities, arts and social sciences students in the higher education environment and remain up to date with the latest marketing and communications developments, including the use of new technologies and best practice elsewhere in the sector.
Experience of developing, implementing, and evaluating marketing and/or student recruitment plans, preferably in a higher education context, is essential for this role. Experience of using customer relationship management systems for communicating with target audiences is also required.
For more information about the role or to have an informal confidential chat you can contact [email protected].
To apply, please complete an online application and upload a CV and cover letter. Your cover letter is a supporting statement, and you should outline how you meet the essential criteria of the role and evidence this with examples.
Key Accountabilities
Support the implementation of Faculty marketing and recruitment plans, contributing to the achievement of student recruitment targets across all levels and markets. Assist in the planning, delivery and evaluation of subject-specific campaigns, working in partnership with academic schools and central marketing teams. Create, commission and adapt content for digital and print channels, ensuring it is audience-focused, accessible, and aligned with brand and compliance standards. Coordinate the production of marketing materials and communications for prospective students, including email campaigns, printed brochures, and digital assets. Contribute to the design and delivery of communication plans for enquirers and offer holders to support lead generation, engagement and conversion. Conduct and support market research activities, including competitor analysis and secondary research to inform campaign planning and portfolio development. Support the delivery of high-quality recruitment and conversion events, both in-person and online, including Faculty participation in university-wide initiatives. Recruit, train, and coordinate student ambassadors, managing the creation of authentic digital content that reflects the student experience. Represent the Faculty at higher education fairs and recruitment events, working closely with central teams to ensure integrated activity. Collaborate with colleagues across the University to share best practice, align strategies and contribute to cross-institutional marketing initiatives. Remain flexible and responsive to evolving priorities and undertake additional duties as required in response to changes in the higher education landscape.