About this role
About the Role:
We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners. In this role, you will collaborate closely with alliances, sales, and global marketing teams to plan and execute campaigns that generate pipeline, increase brand visibility, and accelerate partner-influenced revenue.
You will be the strategic lead for marketing programs across key partner types—resellers, system integrators, technology alliances, and cloud platforms.
Key Responsibilities:
Partner Strategy & Planning:
Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities
Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing
Collaborate with partner managers to define KPIs and engagement goals
Demand Generation & Campaign Execution:
Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events
Track and optimize campaign performance to improve ROI
Work with content, design, and digital teams to support execution
Co-Marketing & MDF Management:
Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims
Provide partners with campaign-in-a-box materials and templates to simplify execution
Track partner-sourced and influenced pipeline and report results
Partner Enablement & Communications:
Liaison with product marketing & enablement to promote / propagate enablement assets for partners: battle cards, case studies, decks, etc.
Drive regular communication via newsletters, portals, and webinars
Support onboarding of new partners with go-to-market playbooks
Analytics & Reporting:
Measure and report on partner marketing performance (pipeline, leads, ROI)
Share insights and best practices across regions and internal stakeholders
8-10 years of experience in B2B marketing, preferably with experience in partner or channel marketing
Strong knowledge of co-marketing models and working with resellers, ISVs, or alliances
Proficient in using tools like Salesforce, HubSpot/Marketo, Google Analytics, and Excel
Exceptional project management, communication, and cross-functional collaboration skills
Experience managing MDF programs is a plus
Comfortable working in a fast-paced, metrics-driven environment
Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.