About this role
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
About the RoleOur client is a performance-driven company specializing in insurance lead generation. They run high-volume paid media campaigns to generate inbound leads and calls, which they then sell to insurance carriers and brokers. Speed, efficiency, and a low cost per lead are everything here.
What You'll Do
Build, launch, and manage paid media campaigns focused on generating inbound insurance leads and callsMonitor campaign performance throughout the day, tracking spend pacing and inbound volume against benchmarksFlag and kill underperforming campaigns based on defined CPL thresholds, and over time make those calls autonomouslyIdentify performance patterns across campaigns and relay insights back to the creative teamCollaborate with the Creative Strategist and video production team to inform ad angles and script developmentResearch competitor ads, document what they're running, and clip assets for internal referenceMaintain pacing discipline: if CPL benchmarks aren't met by designated checkpoints, campaigns are cut
Requirements
What We're Looking ForExperience running B2C lead generation campaigns, ideally in insurance or adjacent industries like finance, health, or home servicesTrack record of maintaining or reducing cost per lead at volumeAbility to monitor and act on campaign pacing and inbound volume data throughout the dayComfort making fast decisions on campaign performance with incomplete dataStrong attention to detail when trafficking creatives and setting up campaignsSelf-sufficient and proactive, this role requires independent monitoring and decision-making all dayNice to HaveExperience specifically in insurance lead genFamiliarity with multiple ad platformsBackground in high-volume, fast-kill campaign environmentsImportantThis is a full-time, exclusive position. Candidates simultaneously employed at another agency, freelancing, or running their own agency will not be considered. No exceptions.Benefits
Remote Working for US Company Exposure to new technology & trend Competitive Salary