About this role
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client We are looking for a highly experienced Head of Creative Strategy to join our growing DTC e-commerce brand, This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company.
Why Our Client? We offer:
Strong compensation structureSignificant opportunity for growthFreedom and flexibilityA transparent and open work cultureA tight-knit team environmentThe ability to help shape systems and processes as the company grows
The more value you provide, the more opportunity there is to grow financially and professionally
with the company.
We are looking for someone who wants to build something long-term and become a major part
of the brand’s growth
What We're Looking For
We need someone who deeply understands:
Customer psychologyProduct positioningDirect response marketingCreative strategyConsumer behaviorTrend analysisData interpretationScaling ads through creative
You should know how to turn:
customer psychologyproduct understandingtrends/datainto ads that scale revenue.
You should have strong experience with:
Meta/Facebook Ad ManagerNorthbeamTriple WhaleDTC attribution/data analysisUGC strategyAI creative conceptsStatic adsScript writingCreative testing systems
You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis.
Your Responsibilities
Lead and manage the Creative Strategy departmentEventually Host weekly creative/performance meetingsReview learnings with the team:what’s workingwhat’s not workingwhat needs improvementWork closely with:the CEOmedia buying agenciescreative agencieseditorscreatorsstrategistsDevelop creative systems, workflows, SOPs, and testing structures for the clientTrain and mentor creative strategistsCreate and review:hooksconceptsscriptsUGC ideasAI conceptsstatic conceptsperformance anglesAnalyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our productBring initiative, leadership, structure, and creativity into the companyRequirements
The ideal person:
Has worked with successful DTC/e-commerce brandsUnderstands direct response advertising deeplyUnderstands how to scale brands creativelyHas strong communication and leadership skillsCan teach and explain ideas clearly to team membersIs ambitious and growth-orientedHas strong initiative and creativityUnderstands brand identity and customer psychologyKnows how to combine data with creativity
Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand:
the customerthe productthe emotional driversthe brand visionBenefits
Work with a in-house DTC scaling brandRemote workFlexible hoursFull-time role, contractor basisStrong compensation level for the right talent