About this role
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client Looking for highly competent and ambitious Creative Strategists to join our client's team. This is not a beginner role. They are specifically looking for people who already understand direct-response marketing, customer psychology, and creative strategy within the DTC/e-commerce space.
What We're Looking For
We want people who:
already know what they’re doingcan integrate quickly into the rolecan bring prior experience and knowledge into the companyunderstand how to sell through creativeunderstand people and customer behavio
We need a Creative who deeply understands:
customer psychologyemotional sellingdirect-response advertisingconsumer behaviorDTC marketingtrend analysisperformance creative
You must understand:
why products sellwhy certain hooks workhow to emotionally connect with customershow to create concepts that drive revenue
You should be able to analyze:
competitorstrendswinning adsconsumer behaviorcreative performance dataand adapt winning ideas into concepts for the cliet.
You will be responsible for creating high-performing creative concepts across multiple formats,
including:
video conceptsUGC conceptsAI video conceptsstatic concepts
You will also:
write hooks and scriptsdevelop new creative anglesresearch trends and competitorsanalyze what’s currently working in the marketstudy customer psychology and emotional drivershelp improve creative systems and workflowscollaborate with editors, creators, and the creative team
We are looking for people who can consistently produce strong creative output at high hit rates
Requirements
The ideal person:
already has experience in DTC/e-commerceunderstands performance marketingunderstands direct-response creativehas initiative and creativityis ambitious and self-drivencan work independentlyunderstands how to identify winning conceptsunderstands how to combine trends with customer psychologyWe are looking for people who truly understand people and know how to sell through creative.
We offer strong compensation structures and bonus systems based on performance, output, and value provided to the company.
This role is for people who:
want to make moneywant to growwant freedomwant opportunitywant to be rewarded for performance
We are building a fast-growing brand, and the more value you bring, the more opportunity there is financially and professionally.
Our audience is primarily women over 40, with the average customer around 55 years old.
A large portion of our audience falls between ages 60–70.
The ideal strategist for this role understands:
older female demographicshousehold/home-cleaning psychologyemotional home-related marketingluxury/home comfort positioningsensory-driven products
You must understand:
the brandthe customerthe emotional driverswhy our product workswhy customers buyBenefits
Work with a in-house DTC scaling brandRemote workFlexible hoursFull-time role, contractor basisStrong compensation level for the right talent
This role has a lot of flexibility and freedom because we are still a newer and rapidly growing company.
We are not a rigid corporate structure.
We are very open, transparent, and adaptable, and we can often work around talented people and their strengths.
If you are highly skilled, ambitious, creative, and understand direct-response marketing deeply, this role has massive room for growth