About this role
Primary Responsibilities:
Marketing & Brand Management
• Serve as the Alliance's brand manager, ensuring consistency of message, look and feel of all communications products.
• Edit and maintain existing marketing materials, including letterhead, presentation/report templates, business cards, etc.
• Oversee development of annual report and additional collateral, with a focus on design and printing.
• Work with Events & Operations Manager to develop marketing plans and collateral for Alliance events.
• Keep the Alliance's digital and marketing best practices up to date.
• Edit and grow the organization's photo library, including taking photos at Alliance events.
Social Media
• Manage all Alliance social media platforms, including editorial calendar, daily content and advertising.
• Work with the Communications Manager to create engaging social media content, with a focus on Associate, consumer-oriented, event, and initiative content.
• Monitor social media platforms for Alliance mentions and engagement opportunities related to Associates, initiatives and events.
• Answer and respond to questions and engagements from social media audiences.
• Support Alliance initiatives, trips, news and events on social media, including live-tweeting.
• Research ongoing updates to social media platforms and emerging trends.
Website Management
• Serve as primary point person for maintaining ASE.ORG; conduct weekly website audit to ensure content is fresh, links and pages are functional, and protocol is being followed.
• Work with teams to develop, edit and approve content for ASE.ORG.
• Work with website consultant as necessary to improve site functionality
E-mail Marketing and Advocacy
• Grow and nurture email lists, ensuring accuracy of data and proper use of lists.
• Manage editorial calendars for email marketing.
• Draft, format and send all marketing emails, including wEEkly Buzz and other Alliance newsletters, and events emails.
• Manage editorial calendar and staff content submission for wEEkly Buzz newsletter, working with teams to ensure robust and timely content.
• Transition email platform from Emma to Pardot (or another service better suited for the Alliance)
Miscellaneous
• Manage vendors including e-mail marketing platform (Emma/Pardot), web support contractors, printer(s), etc.
• Prepare monthly social media, email marketing and web traffic metrics and reports.
• Provide staff training on digital media platforms and ensure established digital media protocols and best practices are being followed.
• Execute special projects as required, including marketing support for strategic initiatives and events.