About this role
Job title: Email Marketing Officer
Reports to: CEO
FLSA Classification: Volunteer
Job purpose
Responsible for implementing, maintaining and evaluating the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission.
Duties and responsibilities
• Work closely with LINC team to manage and build a marketing strategy for emails and printed mail.
• Communicate with team to build relevant and engaging emails and printed newsletters
• Design, create and schedule emails for:
• Newsletters
• Campaigns and Events
• End of Year Giving
• Capital Campaign
• Collaborate with CEO to ensure emails maintain brand image
• Learn and utilize email features in our NeonCRM.
• Work closely with Account Manager to ensure donors’ contact information and email audience labels are current prior to sending emails or mailed items
• Keep address list updated for Printed Mail Only donors and communicate directly with third party printer
• Develop and present email marketing reports to Board of Directors quarterly.
• Review engagements, clicks, donations, unsubscribed, etc.
• Update Marketing Analytics document monthly with email analytics
• Utilize Google Suite and NeonCRM to communicate with LINC team for strategic planning and scheduling of all marketing efforts
Qualifications
• Excellent communication, multitasking, creative and analytical skills
• Critical thinker and problem-solving skills
• Excellent time-management skills, exceptional organizational and technical skills
• Proven work experience in social media marketing, content management, digital design, and/or email marketing strategy.
• Sense of ownership and pride in your performance and its impact on LINC’s success
• Ability to learn new marketing platforms (CRM)
• Solid knowledge of design software programs, such as Adobe Creative Suite or Canva
• Subject to background check
Education and Experience
• Bachelor’s in Marketing, Communications, Graphic Design or similar field
• Proven work experience with social media platforms, similar marketing platforms, and/or digital design role
• Solid experience coordinating successful marketing campaigns
• Technology skills
• Content Writing/Graphic Design experience
• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
Working Conditions
• Willingness to put in more working hours, even at odd times. Minimal travel required.
• Virtual
Physical requirements
This position operates remote/virtually. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Volunteer