About this role
Assistant Manager - Performance Marketing, D2C OI at Tata Consumer Products Limited. Location: Bengaluru, Karnataka, India. Role: driving growth, optimizing conversion, managing acquisition Requirements: 5–8 years in performance marketing or D2C growth with hands-on Meta/Google Ads, Shopify, CRM channels (WhatsApp, email, SMS), CRO, analytics (GA4) and strong data-driven decision skills; English expert. Category: Marketing Seniority: Senior Level Tools: Meta Ads, Google Ads, YouTube, Performance Max, GA4, Looker Studio, Shopify, Shopify Analytics, MoEngage, WebEngage, Klaviyo, Gupshup, LimeChat, ChatGPT, Claude, Midjourney, Canva AI, Gamma, Perplexity, Notion AI Commitment: Full Time Workplace: Onsite Languages: English