About this role
About Fasset Fasset is a regulated stablecoin neobank scaling financial access across emerging markets globally.
Role Overview
We’re hiring a Performance Marketing Lead to help scale our paid acquisition channels. You’ll work closely with the Senior Performance Marketing Manager to plan, execute, and optimise campaigns that drive efficient, high-quality user growth.
Responsibilities
• Plan, launch, and optimise paid campaigns across Meta, Google, TikTok, and programmatic channels.
• Monitor daily campaign performance, budgets, and pacing; identify anomalies and implement optimisations as needed.
• Conduct regular A/B testing across creatives, audiences, and landing pages.
• Analyse funnel metrics and attribution data to maximise ROAS and minimise CPA.
• Collaborate with the Creative team to brief, develop, and iterate on ad creatives.
• Prepare weekly performance reports and contribute to forecasting and budget planning.
Requirements
• 1–3 years of hands-on experience in paid media, particularly across Meta Ads and Google Ads.
• Proficiency with ad platforms and analytics tools such as GA4, AppsFlyer, or similar MMPs.
• Strong quantitative and analytical skills, with confidence using Excel/Google Sheets and dashboards.
• Highly detail-oriented and organised, with the ability to manage multiple campaigns simultaneously.
Nice to Have
• Experience marketing a consumer app or fintech product.
• Familiarity with mobile measurement partners such as AppsFlyer, Adjust, or Branch.