About this role
Assistant Manager – Brand Activation The Assistant Manager – Brand Activation will be responsible for planning, coordinating, and executing brand activation initiatives that enhance brand visibility, strengthen customer engagement, and support the organisation's marketing objectives. The role requires a proactive and results-oriented professional with strong project management skills, capable of delivering impactful campaigns, events, and promotional activities while ensuring consistent brand representation across all customer touchpoints. Responsibilities
• Develop and execute brand activation strategies aligned with overall marketing and business objectives.
• Plan, coordinate, and oversee promotional campaigns, events, exhibitions, sponsorships, and on-ground activation initiatives.
• Collaborate with internal teams, agencies, vendors, and external stakeholders to ensure the seamless execution of activation initiatives.
• Manage activation budgets, timelines, and resources effectively.
• Monitor and evaluate campaign performance, providing insights and recommendations for continuous improvement.
• Ensure brand consistency across all activation activities and marketing materials.
• Identify innovative opportunities to enhance customer engagement and increase brand awareness.
• Prepare reports and presentations on activation performance and key outcomes.
Candidate Profile
• Bachelor's degree in marketing, Business Management, Communications, or a related field.
• Minimum of 4–6 years' experience in brand activation, marketing, event management, or a similar role.
• Strong project management and stakeholder management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinker with strong analytical and problem-solving skills.
• Proficiency in Microsoft Office applications.
• Willingness to travel and work flexible hours when required.
Hayleys is an equal opportunity Employer. Pay and benefits for the above position will be competitive, with rewards based on performance.