About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b></b></H2> </div><div><p>Selection communication & design is part of Perfetti Van Melle - a global confectionary company and makers of global product brands: Vigorsol, Daygum Vivident, Big Babol, Brooklyn, Golia, Chupa Chups, Fruittella, Mentos, Goleador are in the hearts, homes and pockets of millions of consumers of every generation. We at Selection put a lot of passion, competence and spirit of innovation into making them attractive for the consumers.</p> <p>We are currently seeking for <strong>CRM & Data Strategy Specialist</strong> who will report to the B&DA Supervisor and work closely with the Media and Account teams.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Main Activities & Responsibilities</b></H2> </div><div><ul> <li>End-to-end analysis of CRM and digital activities, translating performance data into actionable insights to optimize communication and conversion funnels;</li> <li>Data management and quality, including the collection, validation, and orchestration of first-party data from internal and external sources, with Salesforce as the core platform;</li> <li>Strategic reporting, involving the design of high-impact dashboards and presentations for internal stakeholders (Marketing, Media, PVM Management).</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Qualifications</b></H2> </div><div><ul> <li>4+ years of experience in structured analytical roles (consulting or corporate environments);</li> <li>Advanced knowledge of Salesforce for data management and reporting or similar such as Adobe Marketo Engage or HubSpot Marketing Hub;</li> <li>Strong command of major digital ecosystems: Meta Business Manager, Google Ads, DV360, TikTok Business Center, Amazon DSP;</li> <li>Advanced Excel skills; SQL for querying complex datasets;</li> <li>Experience with data visualization tools: Power BI, Tableau, or Qlik;</li> <li>Familiarity with Python or other scripting languages is a valued plus.</li> </ul> <p> </p> <p> </p> <p>Here in Selection there is a culture of respect and valorization of diversity. Therefore, applications, recruiting processes and development paths in the company are opportunities open to all people without any type of discrimination.</p></div></div></div>