About this role
Job PurposeThe Brand Marketing Director is responsible for defining, building, and leading the company’s end-to-end brand vision across corporate and project levels. This role ensures the creation of a credible, aspirational, and commercially effective brand that supports sales performance, investor confidence, and long-term brand equity. The position is a senior leadership role with hands-on execution, ideal for a new or fast-scaling real estate development platform.
Key ResponsibilitiesBrand Vision, Strategy & Governance Define and own the corporate brand vision, positioning, and narrative in alignment with the Chairman and CEO Establish and manage brand architecture across corporate, project, and sub-brands Develop and enforce brand governance frameworks and brand guidelines Act as the brand custodian across all internal and external touchpoints Integrated Marketing & Go-to-Market Strategy Develop and lead company-wide brand and marketing strategies Define go-to-market strategies for project launches, phases, and portfolio expansion Ensure alignment between brand, sales, product, and investor messaging Translate business objectives into impactful marketing and brand initiatives Project Launches & Commercial Enablement Lead brand and marketing strategy for new project launches and repositioning initiatives Oversee development of sales enablement tools including brand decks, brochures, master plans, and digital assets Partner with Sales teams to ensure brand storytelling supports conversion and revenue targets Communications, PR & Reputation Management Own external communications and public relations strategy Build and manage brand credibility with investors, brokers, media, and key stakeholders Lead crisis communications and brand risk management when required Ensure all messaging complies with UAE and GCC cultural and regulatory norms Digital, Experience & Innovation Oversee digital ecosystems including corporate and project websites, platforms, and social media Ensure a consistent, differentiated customer journey and brand experience Drive innovation in branding, digital technology, and customer engagement Leadership, Team & Partner Management Build and lead the internal brand and marketing team Appoint, brief, and manage external agencies including creative, digital, and PR partners Define KPIs, performance benchmarks, and development plans for teams and partners Budgeting, Performance & ROI Own and manage the brand and marketing budget Track brand health, campaign performance, and ROI Use data and insights to continuously optimize marketing effectiveness
Key Deliverables (First 18–24 Months) Institutionalized corporate brand identity Clear brand architecture and governance model Successful launch of flagship real estate developments Strong and consistent market reputation Scalable brand and marketing organization
Key Performance Indicators (KPIs) Brand awareness, perception, and trust metrics Project launch success and sales enablement effectiveness Consistency and quality of brand execution Marketing ROI and budget efficiency Team and partner performance Requirements
Qualifications & Experience Bachelor’s degree in Marketing, Business, Communications, or a related field Master’s degree or MBA preferred 12–18+ years of progressive experience in brand and marketing leadership Proven experience in real estate or large asset-backed businesses Strong UAE and GCC market exposure preferred
Skills & CompetenciesTechnical Skills
Brand strategy and brand architecture Real estate and project marketing Integrated marketing, PR, and communications Digital transformation and customer experience Budget planning, forecasting, and ROI measurement Behavioral Competencies
Strategic leadership and decision-making Strong commercial and sales enablement mindset Executive presence and stakeholder management Ability to operate in fast-scaling environmentsBenefits
In accordance with prevailing market standards + Other benefits Offered by the Company