About this role
WDAF-TV, the Fox Affiliate station in Kansas City, is seeking a Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established advertising agencies, cold-calling new prospects and customizing multi-platform marketing campaigns consisting of television and digital advertising
• Implements strategies to consistently grow revenue and exceed revenue goals. • Establishes credible relationships with local business community. • Makes sales calls on existing and prospective clients. • Maintains assigned accounts and develops new accounts. • Prepares and delivers sales presentations to clients. • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. • Provides clients with information regarding rates for advertising placement in all media. • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. • Works with clients and station personnel to develop advertisements. • Performs other duties as assigned. Requirements & Skills:
• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. • Minimum one year’s experience in sales, preferably in the media field. • Valid driver’s license with an acceptable driving record. • Experience achieving long-range objectives and implementing the strategies and actions to achieve them. • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.