About this role
NewsChannel 9, WSYR-TV ABC, the number 1 station in Syracuse, New York, is looking for a full-time Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television, OTT/CTV, and digital advertising. Essential Duties & Responsibilities:
• Implements strategies to consistently grow revenue and exceed revenue goals. • Establishes credible relationships with local business community. • Makes sales calls on existing and prospective clients • Maintains assigned accounts and develops new accounts. • Prepares and delivers sales presentations to clients. • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. • Provides clients with information regarding rates for advertising placement in all media. • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. • Works with clients and station personnel to develop advertisements. • Performs other duties as assigned.
Requirements & Skills:
• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. • Minimum one year's experience in sales, preferably in the media field • Valid driver’s license with an acceptable driving record. • Experience achieving long-range objectives and implementing the strategies and actions to achieve them. • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
Compensation: Base Salary / Draw Range: $33,280 - $45,000 per year Additional Pay Details:
• First 90 Days: Guaranteed base salary of $33,280 to $45,000 per year, plus ability to earn commissions • After 90 Days: $33,280 to $45,000 per year draw against earned commissions • Commission: Position earns performance-based sales commission with unlimited earning potential
Physical Demands & Work Environment: The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds.
NewsChannel 9 WSYR-TV is an Equal Opportunity Employer