About this role
WNCN/CBS 17 — Multi-Platform Account Executive (Raleigh/Durham/Fayetteville) Nexstar Media Group is America’s largest local TV and media company, with nearly 200 owned or partner stations in 116 markets and a fast-growing digital business. At CBS 17 (WNCN), we cover what matters across the Triangle and beyond—breaking news, weather, sports, and community storytelling—on-air and across streaming, social, and digital. We’re looking for a hungry, high-energy Multi-Platform Account Executive who loves building relationships, winning new business, and creating smart marketing campaigns that actually work. If you’re competitive, organized, and want a career path in modern media + marketing, this role is for you. What you’ll do
• Sell TV + digital marketing solutions that help local and regional businesses grow (broadcast, streaming/CTV, programmatic, paid social, paid search, and more). • Build relationships with direct clients and agencies across the Raleigh-Durham-Fayetteville market. • Own the full sales cycle: prospect ? pitch ? close ? launch ? optimize ? recap. • Create big, creative, results-driven ideas—then work with our digital, marketing, and production teams to bring them to life. • Prospect consistently and develop new revenue in non-traditional categories (think: new-to-TV advertisers, digital-first brands, challenger brands, franchise groups). • Present campaigns with confidence—using insights, examples, and performance expectations that make sense to clients. • Negotiate and structure agreements that hit client goals and station revenue targets. • Track your activity and pipeline in CRM, forecast accurately, and manage deadlines like a pro. • Stay curious and keep learning as the media world evolves (streaming, creators, measurement, AI tools, etc.). • Be a great teammate—collaborate across sales, digital, creative services, traffic, and finance so campaigns launch clean and deliver strong results. What success looks like
• You’re building a healthy pipeline and consistently bringing in new business. • You grow accounts from single-platform buys into integrated TV + digital partnerships. • Your clients renew because you deliver great service, strong ideas, and measurable outcomes. What we’re looking for
• 1-3 years of experience in sales, advertising, media, marketing, or business development (TV/digital experience is a plus—but if you’re a fast learner, we’ll train). • Strong communication skills and comfortable presenting to decision-makers. • Competitive, self-motivated, and organized—someone who loves goals and chasing wins. • Able to think strategically: you don’t just sell spots—you sell solutions. • Comfortable using tools like Excel, PowerPoint, Teams, and CRM systems. • A team-first attitude with the ability to work independently. • • Experience selling CTV/streaming, programmatic, paid social, or paid search. Nice to have (not required)
• Agency-side experience or experience managing agency relationships. • Local market knowledge in Raleigh/Durham/ChapelHill/Cary/Fayetteville and surrounding counties. Work style / environment This is an in-office role with time spent both at your desk and in the field.
• In-office: proposal building, prospecting calls, presentations, CRM/pipeline updates, internal meetings. • In the field: client meetings, agency visits, community events, and station engagements. • Occasional lifting of materials for presentations/events may be required. Why CBS 17
• A trusted local news brand with major reach across TV + digital. • A collaborative team environment with resources to help you win. • A role where you can build real marketing skills and a long-term sales career.