About this role
Job Description
HCP public education : The Senior Product Manager will be responsible for HCP public education initiatives within the Consumer Team, bridging HCP and consumers through innovative educational formats. This role requires a unique blend of consumer insights, FMCG expertise, and HCP engagement experience to drive impactful education strategies.
Key Responsibilities
• HCP Ecosystem Understanding: Map and analyze the full HCP public education landscape, including academic congresses, associations, digital platforms, and social media. • Innovative Education Formats: Design and implement creative approaches to educate HCPs (e.g., congress activations, digital platforms, social media innovations, interactive content). • Public education via HCP: Enable and inspire HCPs to engage consumers with credible, accessible education. • Consumer Insights Application: Translate consumer behavior and needs into actionable education strategies, leveraging FMCG industry best practices. • Cross-functional Collaboration: Partner with procurement, agencies, medical affairs, and external stakeholders to ensure seamless project execution. • Performance Measurement: Establish KPIs and track the effectiveness of HCP education initiatives.
Required Skills: Consumer Behavior, Creative Campaign Development, Cross-Functional Collaboration, Interpersonal Relationships, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Social Media, Social Media Management, Strategic Collaborations, Strategic Thinking Preferred Skills:
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Employee Status: Regular Relocation: No relocation VISA Sponsorship: No Travel Requirements: No Travel Required Flexible Work Arrangements: Not Applicable Shift: Not Indicated Valid Driving License: No Hazardous Material(s): n/a Job Posting End Date: 08/31/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.