About this role
Job Description
Role summary The Retail Brand Marketing is responsible for translating brand strategy into retail-specific marketing plans across multiple therapeutic areas, including diabetes, lipid management, HIV, anti-infectives, antivirals, and other priority portfolios. This role will generate deep insights into brand performance, patient needs, pharmacist perception, and retail customer dynamics to shape differentiated brand plans, value-based messaging, and scalable engagement programs that strengthen brand positioning, pharmacist advocacy, and patient awareness. The role partners closely with brand, sales, medical, access, compliance, and customer-facing teams to ensure strategic alignment, high-quality execution, and measurable business impact across retail channels. Core responsibilities Right Brand Marketing & Perception
• Multi-TA Retail Brand Planning: Lead retail brand marketing plans across diabetes, lipid management, HIV, anti-infectives, antivirals, and other priority therapeutic areas, ensuring clear strategy, differentiated positioning, and channel-relevant execution. • Brand, Patient & Pharmacist Insights: Identify and synthesize brand performance insights, patient needs, pharmacist perceptions, and retail customer behaviors to inform brand strategy, messaging priorities, and engagement design. • Brand Value-based Message & Content Excellence: Develop compelling value-based brand messaging and scalable retail content to strengthen brand positioning, pharmacist engagement, and customer communication quality across disease areas. • Pharmacist Engagement: Design and execute pharmacist education and professional engagement initiatives to enhance product understanding, disease management capability, and advocacy in retail settings. • Patient Awareness: Increase disease awareness and patient engagement through targeted education, patient-centric initiatives, and retail-relevant activation programs. Required skills & experience Working Experience
• Minimum 5 years of product marketing experience in pharmaceutical retail, brand marketing, channel marketing, or other relevant commercial functions. • Solid understanding of retail channel dynamics, pharmacist engagement models, patient education approaches, and customer activation needs. • Experience developing marketing messages, content assets, and engagement programs in a matrixed organization is preferred. Professional Skills
• Strong strategic thinking, with the ability to translate brand strategy, market insights, and customer needs into actionable retail marketing plans. • Excellent English communication skills, with the ability to develop high-quality business documents, presentations, and marketing content. • Strong cross-functional communication and collaboration skills, with the ability to influence and align stakeholders across brand, sales, medical, access, compliance, and external partners. • Strong ownership, learning agility, and execution discipline, with the ability to manage multiple priorities and deliver high-quality outcomes in a fast-paced environment.
Required Skills: Brand Strategy, Creative Campaign Development, Distribution Strategies, Marketing Strategies, Market Research, People Leadership, Pharmaceutical Industry, Pricing Strategies, Product Lifecycle Management (PLM), Strategic Thinking Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements: Not Applicable Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date: 11/30/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R422127