About this role
REQ14292 Assistant Director, Media (Open)
POSITION SUMMARY:
Assistant Director, Media is responsible for managing the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty.
PRIMARY RESPONSIBILITIES:
• Work with line manager to lead collaborations with media and media agencies, leveraging resources to generate insights of target audiences and analyze competitors for Melco. • Develop and deliver media strategies including performance media, aligned with campaign objectives, create media planning guideline, and ensure media strategy implementation and performance measurement. • Collaborate closely with Content team to identify right assets for various channels and reach target audiences with most efficient communication. • Closely monitor campaign media spending, analyze, and verify media report data, attribute performance results and provide optimization plan proactively and timely, to ensure achievement of communication goals. • Work closely with PR, Social media and Digital marketing team to ensure communication consistency across all touch points of target audiences. • Manage media budget and ensure efficiency. • Drive media team and agencies’ performance.
QUALIFICATIONS:
Experience
• 10 years + relevant experiences in media planning, buying, with at least 5 years inhouse working experiences.
Education & Language
• Bachelor’s degree or above. • Excellent verbal and written communication in both Chinese and English.
Skills/Competencies
• With strong strategic mindset • With deep understanding about both Mainland CN and rest key markets. • Highly organized and as a good communicator • Customer centric • Excellent time management and project management skills • Work collaboratively and communicate effectively with internal business units and external vendors • Very well organized with a proven ability to multi-task and problem-solving • Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines. • Leadership skills