About this role
*MERCHANDISING + CRO EXECUTION SPECIALIST (SHOPIFY)* Full-time | In-office (5 days/week) Location: 267 Champagne Drive, North York, ON
*ABOUT FITNESS AVENUE* Fitness Avenue sells high-ticket, spec-driven fitness equipment (home and commercial). This role exists to improve how customers find products, understand them, and buy with confidence on our Shopify store.
*WHAT YOU WILL OWN (HANDS-ON)*
* Product Page (PDP) Upgrades * Own and enforce a PDP standard for priority SKUs (template + required sections) * Improve: specs, benefits, compatibility, objections, shipping/returns/warranty clarity (within approved rules) * Maintain accuracy and presentation: zero sloppy formatting, missing info, or broken variants * Collection Merchandising + Navigation * Improve taxonomy, navigation, filters, sorting rules, and featured SKUs by customer intent * Keep collections clean and logical (best sellers, new arrivals, in-stock prioritization) * CRO Execution (Measured, Practical) * Maintain a weekly CRO backlog and ship improvements consistently (PDP/PLP/cart) * Identify high-traffic, low-converting pages and fix them with measurable changes * Propose simple tests when appropriate and document outcomes * Bundles + Cross-Sells (AOV Lift) * Build ?complete the setup? bundles and cross-sell logic * QA logic so recommendations are compatible and available * Promo / Launch Setup + QA * Execute onsite promo tasks (collections, landing pages, banners, messaging) from approved briefs * Run a promo QA checklist before launch and monitor after launch (no misfires) * Light Coordination (You Still Ship) * Write clear briefs for designer/content support * Create dev tickets when theme work exceeds your ability * QA and sign off before anything goes live
*WHAT THIS ROLE IS NOT*
* Paid media management (handled by our Digital Marketing Manager) * Pricing strategy ownership (you execute within established rules and flag issues with evidence)
*REQUIREMENTS*
* 3+ years hands-on Shopify experience (Shopify Plus strongly preferred) * 2+ years in eCommerce merchandising/CRO execution on a multi-SKU catalogue (300+ SKUs preferred) * Proven experience owning: collections, navigation, filters/sorting, PDP standards, and onsite QA * Implemented at least 3 Shopify apps end-to-end (install, configure, QA, rollback mindset) * Comfortable with GA4 basics (funnel review + sanity checks) * Bonus: basic Liquid/HTML/CSS for safe theme edits and strong communication with developers * Education: Diploma or degree required; equivalent experience may be accepted for exceptional candidates * Fitness interest is a plus (not required)
_IMPORTANT_ This is not a social media role. This is not a paid ads role. If your background is mainly running Meta/Google campaigns and you have limited hands-on Shopify merchandising and onsite execution, this role is not a fit.
Job Types: Full-time, Permanent
Pay: $60,000.00-$80,000.00 per year
Benefits: * Casual dress * Company events * Dental care * Disability insurance * Extended health care * Life insurance * On-site parking * Store discount * Vision care
Ability to commute/relocate: * North York, ON M3J 2C6: reliably commute or plan to relocate before starting work (required)
Application question(s): * Describe the largest Shopify store you directly managed (monthly revenue, SKU count & what you were personally accountable for) * Desired salary range (CAD) and earliest start date? * Describe your triage sequence when conversion rate drops sharply overnight. * Could you analyze any single product page on fitnessavenue.ca and identify 1?2 conversion blockers, 2 strategic items to cross-sell with rationale, and one week-one quick win?
Experience: * Shopify Plus: 3 years (required) * GA4: 2 years (required)
Work Location: In person