About this role
*Overview*
We are seeking a creative and results-driven Digital Marketing Specialist to support *brand growth, customer acquisition, and digital engagement*. This role combines performance marketing, social media strategy, content design oversight, and influencer partnership management. The ideal candidate is analytical, trend-aware, and capable of managing multiple campaigns across different channels.
*Shift Requirement*
This position operates on a standard *Monday to Friday schedule, from 9:30 AM to 5:30 PM*. However, flexibility is required, as occasional overtime or prompt replies outside of regular working hours may be necessary to meet project deadlines or address urgent business needs.
*Duties*
Performance Marketing & Analytics
* Execute and optimize digital marketing campaigns. * Analyze campaign performance and provide actionable insights.
Social Media Management
* Manage social media platforms and content strategy. * Drive audience growth and engagement.
Creative & Brand Design
* Create and design marketing materials and digital content. * Ensure brand consistency across all visuals and campaigns.
Influencer & Partnership Management
* Identify, manage, and evaluate influencer collaborations and campaigns.
Website & Digital Growth
* Support website content updates and digital campaign execution. * Assist with SEO initiatives and customer acquisition activities.
*Requirements*
* Experience in digital marketing, social media, performance marketing, or related fields. * Strong English communication skills (written and verbal) for cross-functional and vendor collaboration. * Experience in social media management, campaign analytics, and performance reporting. * Experience in SEO and CRM/email marketing. * Experience in graphic design, photography, video editing, or short-form content creation. * Experience managing influencer or partnership campaigns. * TICO certification required upon successful completion of the probationary period.
Compensation
* Salary range: CAD $42,000 ? $50,000 per year
Additional Information
* This position is for an existing vacancy. * We are an equal opportunity employer and welcome applications from all qualified candidates.
Job Types: Full-time, Permanent
Pay: From $42,000.00 per year
Benefits: * Casual dress * Extended health care * On-site parking
Work Location: In person