About this role
Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering, Freshservice. Freshservice is Freshworks' $400M+ business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise customers. In this role, you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM, IT asset management, and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing, you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills, a deep understanding of buyer personas, and the ability to craft compelling narratives are essential.
Key Responsibilities:
Strategic Leadership - Develop and execute product marketing strategies to drive revenue and adoption for Freshservice ○ Lead go-to-market planning to align with corporate revenue and retention goalsProduct Messaging and Positioning - Craft compelling messaging to differentiate Freshservice in the market ○ Ensure consistent narratives across campaigns and customer communicationsMarket Understanding - Deeply understand buyer personas to tailor marketing strategies | Conduct market research and competitive analysis to inform product strategyContent and Sales Enablement - Oversee creation of marketing collateral and sales tools to support the sales team | Develop case studies and narratives showcasing Freshservice’s valueTeam Leadership - Manage and mentor a team of product marketing professionals | Foster a culture of innovation and collaborationPerformance Measurement - Track KPIs such as revenue growth and campaign effectiveness | Use insights to refine strategies and optimize results Experience 14-16 years in B2B product marketing, with 3+ years in leadership roles.Experience marketing IT or other technical products is preferred.Education Bachelor’s degree in Marketing, Business, or a related field; MBA is a plusSkills Strong storytelling, communication, and leadership skills; proven expertise in building go-to-market strategies for mid-market and enterprise audiences At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.