About this role
Overview
We are looking for a highly analytical Lead, Business Analytics to focus on data-driven insights for the go-to-market organization. The ideal candidate will have strong experience in data analytics and performance measurement, alongside expertise in collaboration with cross-functional teams, including marketing, sales, product, and finance. A strong background in B2B SaaS metrics, statistical modeling, and data visualization is essential for success in this role.
Job Description
Provide actionable insights to senior leadership by analyzing key GTM metrics, identifying market trends, customer behavior, and opportunities to refine go-to-market strategies.Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms.Design, implement, and manage structured processes within the GTM Ops team to maintain high levels of data quality and accuracy.Effectively manage stakeholder communication on the insights & metrics developed.Collaborate closely with sales, marketing, product, and finance teams to translate data insights into actionable events and ensure cohesive execution across channels.Continue to push stakeholders to think big in developing or re-design current BI applications that can create transformational business impact.Understand Business Storylines as tied to Goals, OKRs and business outcomes. 7+ years of experience in sales / marketing analytics or a related fieldBachelor’s / Master’s degree in Business Analytics, Data Science, Statistics, or a related fieldExpertise in developing metrics, performance measurement, data modeling, and reportingProficiency with analytics tools such as Google Analytics, SQL, Tableau, PowerBI, or other BI platformsGood understanding of marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)Excellent interpersonal skills and ability to drive consensus with internal and external stakeholders The annual base salary range for this position is $127,400 - $183,080. This role is also eligible for a target bonus.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.