About this role
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
SUMMARY: The Marketing Manager is responsible for executing integrated marketing initiatives that support the organization’s Foodservice and Retail product lines. This role leads day-to-day execution of marketing campaigns and tactics to drive effective, on-time results. The Marketing Manager partners cross-functionally and serves as a customer-facing representative of the company.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
• Oversee execution of the marketing strategy and initiatives - including campaigns, events, digital marketing, product development pages, selling tools, and related marketing tactics. • Partner with internal teams to develop aligned marketing materials and programs. • Conduct ongoing analysis of the competitive environment, consumer trends, and market insights. • Execute leadership alignment of strategies and brand expectations. • Manage social media presence, including content planning, posting cadence, and engagement. • Develop, execute, and optimize paid social media advertising campaigns to support brand awareness, engagement, and business goals. • Execute campaigns and prioritize initiatives based on business focus, status of plan implementation, and external factors. • Support business development initiatives with new and existing customers through targeted marketing programs. • Research and identify opportunities to improve marketing effectiveness for George's Inc. and its customers. • Ensure consistency, accuracy, and accessibility of packaging files, campaign assets, and shared marketing resources for internal and external use.
SUPERVISORY RESPONSIBILITIES This position will not have supervisory responsibility.
EDUCATION and/or EXPERIENCE Required
• Bachelor’s degree in: Marketing, Business Administration, Communications, or related field. 3+ years of experience in a marketing role. • 1+ year of experience creating and managing multi-platform campaigns and social media advertising, preferably for a food-based retailer or CPG environment. • Strong interpersonal and communication skills, both verbal and written. • Proficiency in Microsoft Excel and PowerPoint; experience with Canva or similar design tools. • Working knowledge of graphic/image file formats and specifications. George’s is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search, apply or interview for a career opportunity with the Company, please send an email to compliance@georgesinc.com or call 479-927-7000 to let us know the nature of your request and your contact information to assist you
We are an Equal Opportunity Employer, including Disabled/Veterans