About this role
Responsibilities / Tasks The Head of Marketing for the EFT & Bakery Business Units is a senior marketing leadership role responsible for driving market-focused, value-based marketing strategies that deliver measurable business impact and support profitable growth. Operating within the PFA Marketing & Internal Communication Division, the role ensures strong alignment with divisional priorities while translating business needs into high-impact, measurable marketing initiatives, with a clear contribution to pipeline development and commercial performance.
The position combines strategic direction with a hands-on mindset, leading a focused team and working closely with Sales and Product Management to ensure marketing is a key driver of growth.
Business & Marketing Strategy
• Define and execute integrated marketing strategies for EFT & Bakery, fully aligned with BU and Division goals • Translate market and customer insights into clear value propositions and go-to-market approaches • Drive marketing as a key contributor to pipeline development, market penetration, and business growth
Market Positioning & Value Communication
• Strengthen GEA’s positioning as a technology and solution partner in BUs EFT and Bakery • Develop consistent, compelling messaging based on customer value and application expertise • Ensure alignment of communication across all channels and regions
Demand Generation & Campaign Execution
• Plan and deliver targeted marketing campaigns (e.g., digital, events, product launches, content) to support pipeline and funnel development • Optimize channel mix and campaign performance based on measurable KPIs • Ensure effective use of budget and resources, with a clear focus on ROI and commercial impact
Customer & Market Insight
• Leverage data, market trends, and customer feedback to guide decision-making • Support product positioning and innovation by bringing the voice of the customer into the organization • Monitor competitive landscape and identify market opportunities
Leadership & Team Development
• Lead and develop the BU marketing team, fostering a high-performing, accountable and results-driven environment • Drive accountability, clear prioritization, and continuous improvement • Promote knowledge sharing and alignment within the broader marketing community
Cross-functional & Stakeholder Collaboration
• Act as a key interface between Marketing, Sales, Product Management, and regional organizations • Ensure close alignment with the central Marketing & Internal Communication Division • Manage external agencies and partners where relevant
Reporting Line: the candidate will report to the Head of Marketing & Internal Communication Division PFA.
Your Profile / Qualifications
• Degree in Marketing, Business Administration or related field • Significant experience in a senior B2B marketing leadership role, preferably in an international industrial environment • Proven track record in driving demand generation, pipeline development, and measurable marketing impact • Strong business acumen and clear results orientation • Ability to combine strategic thinking with execution in a structured, pragmatic way • Proven experience in leading teams and working in matrix organizations • Strong stakeholder management skills across functions and geographies • Ability to translate technical solutions into customer value propositions • Data-driven decision-making and performance tracking experience (KPIs, ROI) • Strong understanding of modern B2B marketing (digital, integrated campaigns, marketing technologies) • Fluent in English (additional language skills are an advantage) • Experience with CRM and marketing tools is a plus
Success Factors
• Drives measurable impact on pipeline and business performance • Positions marketing as a key driver of commercial growth • Builds strong alignment between Marketing, Sales and Product Management • Develops a high-performing, engaged team • Navigates complexity in a global, matrix organization
Please note that applications should include both an up-to-date CV in English and a cover letter outlining your motivation and relevant experience for the role.
Did we spark your interest? Then please click apply above to access our guided application process.