About this role
🚀 About Fluent Software Group & AlaraFluent Software Group is part of Valsoft Corporation’s family of operating groups, a global leader in acquiring and growing vertical market software companies. We focus on specialized industries where deep expertise truly makes the difference.
At Fluent, we give founders and their teams a forever home, preserving their culture and momentum while unlocking new resources, technology, and proven operational playbooks that fuel sustainable, long-term growth.
Alara (a Fluent Software Group company) is a full AI-powered dental suite built specifically for specialty dentists — including endodontists, periodontists, orthodontists, and oral surgeons.
Specialty dentists primarily receive patients through referrals from general dentists, and Alara automates the critical communication loop—assembling patient notes, reports, and updates—and sending them seamlessly back to the referring general dentist.
The platform also manages AI-driven scheduling, patient information, and automated follow-ups such as check-ins, recovery status updates, and reminders.
Overview
Alara is redefining communication and workflow automation for dental practices through advanced AI reception, transcription, and integrated patient engagement tools. As a Brand & Growth Marketer, you will play a critical role in drivin growth by generating new business, managing pipeline, and supporting adoption across key partners. This role requires someone who is comfortable with technology and can confidently learn, navigate, and explain AI-driven tools.
The Opportunity: Brand & Growth Marketer We are looking for a Brand & Growth Marketer to own Fluent and it’s portfolio businesses show up in the market.
This role is responsible for elevating brand presence, redesigning and managing the website, leading major product and company launches, and building meaningful visibility across the industry. You’ll be a hands-on builder who can turn ideas into execution and act as a strong advocate for the business internally and externally.
This role works closely with group leadership, founders and operators across the group and our businesses.
What You’ll Own Brand & Website Ownership
Lead the refresh and redesign of the company website(s), including structure, messaging, content, and visuals Own brand positioning, voice, and consistency across all customer-facing touchpoints Develop and maintain high-quality website and brand content Partner with designers, developers, and external vendors as needed Launches & Go-To-Market
Plan and execute major product launches and go-to-market initiatives Build launch strategies that drive awareness, credibility, and excitement in the market Translate product value into clear, compelling messaging Content & Marketing Communications
Create and oversee marketing content across web, launch assets, and communications Lead marketing communications and group-wide updates Support leadership positioning through thought leadership, securing podcast exposure, and industry visibility Events & Industry Presence
Support and help execute events, summits, and industry initiatives Own branding, messaging, and promotional support for events Help expand the company’s presence within its industry ecosystem Collaboration & Advocacy
Act as a strong internal advocate for the business and its growth Work closely with leadership and cross-functional partners Bring structure, clarity, and momentum to marketing initiatives
Who You Are Qualifications
1–3 years of experience in marketing, brand, growth, content, or a related role Hands-on experience contributing to websites, brand assets, or marketing campaigns Strong storytelling, messaging, and content creation skills Foundational knowledge of marketing fundamentals, including SEO, analytics, and digital performance Experience using common marketing tools and platforms (e.g. CMS tools like Webflow/WordPress, Google Analytics, SEO tools, email or social tools) Comfortable executing while learning, you don’t wait for perfect direction Excited to build, test, iterate, and grow alongside a scaling software business Interest in B2B, SaaS, or technology-driven products Nice-to-Haves
Experience working in or alongside portfolio companies or high-growth environments Exposure to events, PR, or podcast outreach Experience managing agencies or freelance partners
đź’Ą Why Fluent? High Autonomy, High Impact: Own your work from Day 1 Serious Career Growth: Exposure to scaling software businesses across the Fluent portfolio Learning-Driven Culture: We invest heavily in talent development Entrepreneurial Energy: No two days look the same Competitive Offer: Compensation, health, dental, vision, PTO, and more Team-First Mindset: Regular events, collaboration, and global connections
🌍 Join Us
Help us scale incredible software companies—without losing their entrepreneurial edge. At Fluent, you’ll have the opportunity to shape brands, drive visibility, and make a real impact from Day 1.
#Alara