About this role
About the role
Our client is seeking a Web Analyst to elevate our data-driven decision-making across our Shopify ecosystem. This role will own the end-to-end analytics infrastructure — ensuring clean, accurate data collection through Google Tag Manager (GTM) and Google Analytics 4 (GA4) — and will deliver actionable insights that fuel growth, optimize user journeys, and improve conversion performance.
You’ll collaborate closely with ecommerce, development, and marketing teams to maintain a robust analytics setup, identify behavioral trends, and support business-critical reporting in Looker Studio and other data visualization tools.
Key Responsibilities
Analytics Implementation & Management
Audit, implement, and maintain all GA4 and GTM configurations for our Shopify storefront and app experiences.Ensure accurate tracking of key ecommerce events, funnels, and conversion actions across web and mobile.Create and manage advanced tagging strategies (custom HTML tags, triggers, and variables) for marketing pixels and dataLayer integrations.Troubleshoot and QA data tracking issues across Shopify themes, apps, and integrations.
Data Analysis & Reporting
Translate user behavior data into insights that drive CRO, merchandising, and marketing decisions.Build and maintain dashboards in Looker Studio (or Looker) for performance monitoring and executive reporting.Partner with ecommerce and marketing teams to measure the impact of campaigns, promotions, and site changes.Conduct ad hoc analyses on customer journeys, conversion funnels, and attribution paths.
Auditing & Data Quality
Lead comprehensive GA4 and GTM audits, identifying gaps, redundancies, and misconfigurations.Ensure data consistency between GA4, Shopify, and marketing platforms (Meta, Google Ads, TikTok, Klaviyo, etc.).Document and standardize all tracking frameworks for cross-functional visibility.
Cross-Functional Collaboration
Collaborate with developers to implement technical tracking requirements.Work with CRO and Product teams to test hypotheses using clean and validated data.Support advanced analytics initiatives, including user segmentation, predictive modeling, and LTV analysis.
Requirements
Qualifications
3+ years of experience as a Web or Digital Analyst in a Shopify or ecommerce environment.Expert knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom event setup and dataLayer configuration.Strong understanding of Shopify data structure, checkout events, and app integrations.Proficient in Looker Studio (or similar BI tools such as Tableau or Power BI).Familiarity with JavaScript, Liquid, and HTML for implementing and debugging tracking codes.Strong analytical and quantitative skills with a deep understanding of ecommerce KPIs and conversion metrics.Experience working with cross-functional teams including developers, marketers, and product managers.
Preferred Skills
Experience with BigQuery, SQL, or API-based data extraction.Familiarity with server-side tagging.Understanding of CRO frameworks and A/B testing methodologies.Extremely proficient in setting up Google Analytics for ecommerce businesses.