About this role
JOB DESCRIPTION: JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
• Independently handles brand management responsibility for allocated brands • Achieve top-line, market share and bottom-line targets for the brands assigned • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force • Analyze market conditions and forecast sales on a regular basis • Monitor ROI on brand strategies • Monitor competitor activities • Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities. • Develop and implement Annual Operating Plan for brand portfolio • Undertake fieldwork to capture insights • Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies • Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement. • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force. • Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. JOB SPECIFICATIONS: Skill, Education, Experience Education:
• Graduate in Science / Pharmacy. • MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least) Experience:
• Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager • Exposure to managing Key Accounts / dealing with Key Opinion Leaders • Experience in managing new launches preferable Skill:
• Excellent Communication Skills • Functional & Technical Knowledge on therapy areas owned and other therapies in the division • Demonstrates creativity, innovation and drive for results. • Ability to influence, lead and work with cross functional teams • Analytical skills and good Financial Acumen • Strategic thinking, Problem solving and decision making skills • Planning and organizing skills for short term and long term. • Time management and multi-tasking skills The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: EPD Established Pharma LOCATION: India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 15 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)