About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Purpose of the Job</H2> </div><div><p> </p> <p>The Performance Marketing Specialist will play a pivotal role in driving our digital advertising efforts by<br>developing, implementing, and optimising paid media campaigns across various platforms such as<br>Google Ads, Facebook Ads and LinkedIn Advertising.<br>This position involves collaborating with the Senior Paid Media Manager, conducting keyword research,<br>managing budgets, and analysing performance data to maximize ROI. The ideal candidate will have<br>strong analytical skills, proficiency with paid media platforms, and the ability to work closely with crossfunctional<br>teams to ensure cohesive marketing strategies. Staying updated on industry trends and<br>conducting A/B tests to continuously improve campaign performance are also key responsibilities.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Job Description</H2> </div><div><ul style="list-style-type:square"> <li>Support Senior Paid Media Manager: Collaborate with the Senior Paid Media Manager to<br>ensure timely campaign launches, continuous monitoring, and comprehensive reporting upon<br>completion. Assist with additional tasks as needed.<br>Develop, Implement, and Optimise Paid Media Campaigns: Create, manage, and optimise paid<br>media campaigns across Google Ads and social media platforms to generate leads, and<br>conversions. This includes initial planning, creative briefing, implementation, and ongoing<br>optimisation.<br>Keyword Research: Conduct thorough keyword research to identify high-value search terms.<br>Budget Management: Efficiently manage budgets across campaigns, ensuring cost-effectiveness<br>while maximising performance and ROI.<br>Performance Monitoring & Reporting: Analyse campaign data, generate regular reports, and<br>provide actionable insights on KPIs such as CPA, CPL and overall ROI. This includes monitoring,<br>analysis, and reporting.</li> <li>A/B Testing & Experimentation: Conduct A/B tests on ad copy, landing pages, and targeting<br>strategies to continuously improve campaign performance.<br>Collaborate with Cross-Functional Teams: Work closely with content, design, and regional<br>marketing teams to align PPC efforts with broader marketing goals.</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Job Requirements - Experience and Education</H2> </div><div><ul style="list-style-type:square"> <li>Minimum requirement is a Matric (Grade 12) qualification</li> <li>2-3 years of hands-on experience running Google Ads and Meta Ads campaigns, ideally across both B2B and B2C objectives.</li> <li>Experience with lead generation funnels and customer acquisition strategies.</li> <li>Familiarity with LinkedIn Ads, programmatic platforms, or mobile/app campaigns is a plus.</li> <li>Ability to manage campaign assets, track performance, and provide insight-driven reports.</li> <li>Bonus points for agency experience, especially in B2B or ecommerce/app-based performance marketing.</li> </ul> <ul> <li>Comfortable working across multiple countries and languages (English is essential; Arabic not required but helpful).</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Leadership Behaviors</H2> </div><div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Skills</H2> </div><div></div></div></div>