About this role
<p><span style="text-decoration:underline"><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt"><strong>POSITION SNAPSHOT</strong></span></span><br><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Location: Head Office, Bangkok</span><br><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Company: Nestlé</span><br><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Department: Brand Management (Confectionery)</span><br><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Full-time</span><br><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Minimum 5-7 years' experience in marketing preferably in FMCG brands</span></p> <p><br><span style="text-decoration:underline"><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt"><strong>A DAY IN THE LIFE...</strong></span></span></p> <ul> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business goal, strategies, action plan, P&L and market spending and to ensure compliance and aligned with regulatory affairs.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Develop effective communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Activate Brand Essence and Vision.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Develop and update consumer portrait, consumer engagement funnel for her/his brand.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader. </span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Ensure compliance and validation to all regulations and specifications.</span></p> </li> </ul> <p> </p> <p><span style="text-decoration:underline"><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt"><strong>ARE YOU A FIT?</strong></span></span></p> <ul> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Minimum of bachelor’s degree in Marketing, Business Administration.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Minimum 5-7 years of working experience in marketing preferably in FMCG brands.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">End-to-end brand management experience.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Good command of English & Thai.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Good communication and presentation skills and can work independently.</span></p> </li> <li style="list-style-type:disc;font-family:arial, helvetica, sans-serif;font-size:14.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:14.0pt">Able to work under high pressure and have self-starter attitude.</span></p> </li> </ul> <p> </p>