About this role
Job summary
Cardiff and Vale University Health Boardhasmade a strong commitment to a set of values including being open and honest in the way it conducts itself. It expects the values of theorganisationtobe livedout and to influence the culture andbehaviourof theorganisation.
Communications and engagement are critical to theorganisationsetting the tone at thetopand this post-holder will play a key role in enabling those values to be communicated widely. The post-holder will be expected to deliver content and mechanisms for dialogue between staff across theorganisation; influencebehaviourchange amongst staff and the public through communication; and to provide the public with clear information whether that is service change, a major incident or how to access services. The post holder will also be expected to create platforms and advise on digital content whichrecognisesand celebrates staff and UHB achievements to the benefit of the local population and wider health service as a means of valuing staff, sharing good practice and building confidence in the UHB as a healthcare provider and employer of choice.
The ability to produce video content for social media channels isessentialfor this role.
Main duties of the job
Plan digitally based communication activities that are responsive to internal staff and external customers, balancing the need for proactive service development and the reactive demand of operational responsibilities.
Manage own video production workflow including allocation of tasks, setting targets and priorities to ensure the effective and efficient delivery of the video production work. This may need altering in response to an urgent request.
Lead on video production activities including concept development, script writing, pre- production andpost production.
Influence and persuade committees and staff onappropriate digital communication approaches.
Input digital elements to communication plans. Make recommendations and deliver digital communication solutions to social marketing, encouraging behavioural change that will have a positive effect on the lives of individuals and the health service.
Provideprofessional communication advice on digital promotional materials and content.
Monitor use of digital channels (owned sites) and trends/positioning and sentiment more widely and escalate issues of serious reputational threat suggest ideas of redress to senior colleagues.
Undertake tasks including writing and editing digital content, taking basic photos, planning,shootingand editingbasicvideos, and basic graphic design for promotional materials.
About us
Cardiff and Vale University Health Board is one of the largest Integrated Health Boards in the UK, employing over 17,000 staff, providing over 100 specialist services. Working across 6 hospital sites, we have a diverse range of career opportunities to offer. Serving over 500,000 people living in Cardiff and the Vale, we are focussed on the health and care needs of our local population whilst working with our partners to develop regional services. Together we are committed to improving health outcomes for everyone, delivering excellent care and support.
Our mission is "Living Well, Caring Well, Working Together", and our vision is that every person's chance of leading a healthy life should be equal. Our 10-year transformation and improvement strategy, Shaping Our Future Wellbeing, is our chance to work collaboratively with the public and our workforce to make our health board more sustainable for the future.
Job description Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Person Specification
Qualifications Essential
Educated to degree level in relevant field (communications, digital communications, or IT), or equivalent level of work experience including practical knowledge and experience of methods and approaches as they relate to digital communications and public relations.
Experience Essential
Previous experience of working in a communications team. Evidence of providing communication services across digital channels with video creation across a range of channels.
Skills Essential
Strong communication skills - both written and oral - to communicate and engage positively with leading clinicians and professionals, wider staff, the public and other internal and external stakeholders. Ability to convey complex information clearly and concisely to a wide range of audience, tailored to their needs.
Special Knowledge Essential
Digital video and audio editing software. Experience of clinical video production. Experienced in the use of Image manipulation software
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details Employer name Cardiff and Vale University Health Board
Address Woodland House
Maes-y-Coed Road
Cardiff
CF14 4HH
United Kingdom
Employer's website https://cavuhb.nhs.wales/ (Opens in a new tab)