About this role
Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.
As a Senior Lifecycle Marketing Manager, you will operate at every altitude—setting the long-term vision for how we engage and retain customers while also being fully hands-on with campaign execution, segmentation, experimentation, and performance analysis.
This is not a choose-one role. We need someone who gets energized moving between strategy and craft, customer insight and operational excellence, long-term thinking and day-to-day execution.
You will help own Mudflap's end-to-end customer lifecycle across email, SMS, push, in-app, and emerging channels. From onboarding and activation through retention, expansion, and advocacy, you will design experiences that help customers realize value faster and deepen their relationship with Mudflap over time.
You will build AI-powered personalization at scale, develop lifecycle programs that support both customer engagement and business growth, and become the internal expert on what moves customers from first transaction to loyal, high-LTV advocates.
This role sits at the intersection of Product, Data, Marketing, Sales, and RevOps. You will partner across these teams to improve customer journeys, strengthen activation and retention, support lead conversion and product adoption, and help build a more connected growth engine across Mudflap's expanding platform. If you love ownership, experimentation, rich behavioral data, and seeing your work directly impact revenue, this role is for you.
Work Location: We value in-person connection and have offices in both Palo Alto, CA and Austin, TX. While we prefer candidates located in these hubs for occasional meetings and team collaboration, we are open to remote team members who can travel periodically if needed.
Expectations (In this role, you will):
Help define and own the lifecycle marketing roadmap—from first impression through activation, retention, expansion, and win-back—translating business goals into programs that drive measurable impact on customer engagement, activation, LTV, and churn reduction
Lead AI and ML-powered personalization across owned channels, partnering with Data Science on propensity models, churn-risk scoring, next-best-action frameworks, and emerging AI capabilities that improve customer experiences and increase team productivity
Design, build, and optimize multi-channel lifecycle campaigns across email, SMS, push, in-app, WhatsApp, and emerging channels—with hands-on execution in Braze including segmentation, personalization, experimentation, and journey orchestration
Build onboarding, nurture, activation, and retention programs that help customers discover value faster and develop deeper engagement with Mudflap's products and services
Partner with Sales and RevOps to develop lifecycle programs that support lead conversion, customer activation, expansion opportunities, and overall revenue growth
Create and maintain customer journey insights, messaging frameworks, customer proof points, nurture programs, and other enablement assets that help Sales engage prospects more effectively and improve conversion throughout the customer lifecycle
Build cross-sell and upsell programs that drive adoption across Mudflap's growing product portfolio, using customer behavior, transaction data, and lifecycle signals to surface the right offer at the right moment
Own lifecycle KPI reporting and connect campaign performance to business outcomes, identifying opportunities to improve customer engagement, retention, and growth
Identify customer, market, and competitive insights that improve lifecycle strategy, inform positioning, and support frontline sales conversations
Partner cross-functionally with Product, Engineering, Data Science, and Brand to improve customer data infrastructure, event tracking, lifecycle capabilities, and customer experience across key touch-points
Serve as the lifecycle marketing voice in growth planning, helping identify opportunities to improve customer journeys and create stronger connections between marketing, product, and revenue teams
Experience (What we look for):
Growth, Lifecycle & Customer Engagement Experience6+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement—ideally within a high-growth technology, marketplace, fintech, SaaS, or subscription business
Demonstrated track record of owning lifecycle programs end-to-end, including strategy, execution, measurement, experimentation, and optimization
Experience building customer journeys that span onboarding, activation, retention, expansion, and win-back programs
Proven success using customer insights, behavioral data, and segmentation to improve engagement, conversion, retention, and customer lifetime value
Deep expertise in Braze (strongly preferred) or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud, or Customer.io
Experience orchestrating communications across email, SMS, push, in-app messaging, and emerging engagement channels
Experience partnering closely with Product, Data, Sales, and RevOps teams to improve customer experiences and business outcomes
Strong analytical skills with experience measuring funnel performance, customer behavior, cohort trends, attribution, and lifecycle program impact
Working knowledge of customer acquisition, lead nurture, and customer growth principles, with an understanding of how lifecycle marketing contributes to broader business goals
Passion for AI-enabled marketing and curiosity around how emerging technologies can improve personalization, customer experiences, team productivity, and business outcomes
Technical & Analytical SkillsHands-on proficiency with Liquid code for dynamic content and personalization in Braze or similar ESPs
Experience with SQL preferred to build segments, analyze cohorts and measure campaign performance, as well as data visualization tools such as Metabase, Hex, Amplitude, Looker, or Tableau
Working knowledge of CDPs (e.g., Segment, mParticle) and how customer data flows into marketing automation systems
Familiarity with AI/ML concepts as applied to marketing—propensity models, churn prediction, content generation, dynamic personalization
Experience analyzing customer journeys and funnel performance across acquisition, activation, retention, and expansion stages to identify growth opportunities and inform lifecycle strategy
Familiarity with lead scoring, behavioral segmentation, customer journey mapping, and experimentation frameworks that improve customer engagement and conversion
Strategic, Analytical & Cross-Functional LeadershipProven ability to develop a point of view on customer growth strategy and communicate it clearly to senior leadership and cross-functional partners, connecting lifecycle initiatives to broader business and revenue objectives
Player-coach mindset—you can write a strategy doc in the morning and QA a campaign canvas in the afternoon, and you do not see that as a contradiction
Strong partnership orientation—you can effectively collaborate with Product, Sales, RevOps, and Marketing teams to translate customer insights into programs that improve business outcomes
Exceptional attention to detail with a track record of flawless execution at volume
Excellent written and verbal communication skills, with the ability to translate complex data into clear narrative and recommendations
Strong business acumen and curiosity about how lifecycle marketing contributes to activation, retention, expansion, customer lifetime value, and overall company growth
Comfortable operating in ambiguity and helping connect teams, systems, and customer insights to solve complex growth challenges.
Perks and Benefits (What we offer):
Competitive salary and equity in a high-growth startup
Multiple health benefit options
Responsible Time Off
401(k) matching
Opportunities and support for major career growth
Annual Company offsite event (Mudfest!)
The salary range for this role is $130,000 - $165,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.
Company Overview (Who we are):
Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.
Here are the core values that we believe in and look for in new teammates:
Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
Make it Count: Act like an owner by focusing on the impact of your work
Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible