About this role
Job Description
Title: Senior Manager, Digital Engagement
About Propeller: Propeller is a full-service healthcare marketing agency with a focus on digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI, as well as legacy creative, client services, and everything in between. With a team of 130 digital-native specialists—and the power of the Omnicom Health ecosystem behind us—we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M's Best Places to Work in 2025, as well as awarded by DigiDay for excellence in onboarding and best workplaces for working parents.
If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!
Position Overview:
The Senior Manager, Digital Engagement provides strategic leadership and operational oversight of digital engagement initiatives across multiple client accounts and channels. This role establishes best practices, leads high performing teams, drives innovation in digital delivery, and ensures our clients' brand strategies are executed with excellence. Senior Managers of Digital Engagement combine deep digital expertise with leadership capabilities, fluency in AI-enabled platforms, and team management to drive quality, efficiency, and measurable business impact.
Strategic Tactical Execution & Measurement:
Lead project execution efforts, implementing clients' brand strategies and digital best practices across all tactics (email, display, web, social, emerging platforms) Direct internal teams in the creation of innovative and strategic digital executions; provide oversight and quality assurance throughout asset creation including content, design, and development Evaluate, create, train, and optimize team & client adoption of AI-tools; establish best practices and process improvements that scale Direct project planning, MLR submission preparation, and delivery oversight; collaborate with account and project management teams to ensure alignment and on-time delivery Liaise with media teams to manage timing, deliver creative handoffs, and communicate creative placements Partner with Experience Strategy to drive performance analysis, establish KPIs, develop optimization recommendations, and build strategic insights that inform future campaign improvements.
Digital Expertise & Thought Leadership:
Serve as primary advisor to clients and internal stakeholders on digital best practices, and platform capabilities; provide strategic recommendations on complex projects and new opportunities Lead process optimization initiatives, documenting and scaling best practices across the organization using AI-tools to improve efficiency, quality, and repeatability
Client & Vendor Relationship Management:
Manage and cultivate strategic relationships with key clients, other agencies, and media partners; serve as escalation point for complex issues or opportunities Contribute to client presentations, strategic planning sessions, and business reviews; effectively communicate digital insights, recommendations, and performance outcomes
Project Oversight & Team Leadership:
Act as the first line of resourcing oversight for Digital Engagement on assigned brands, monitoring workload and team capacity to ensure quality and team wellbeing, and escalating as necessary to Digital engagement leaders Foster a collaborative, high-performance culture Mentor junior team member to foster career development within the team
Required Qualifications:
5-8 years of experience in digital engagement, digital strategy, digital operations, or related field Experience in healthcare, pharma, or medtech marketing Strong strategic thinking combined with project activation excellence Deep familiarity with digital channels, platforms, and emerging technologies Excellent communication and stakeholder management skills Ability to influence across organizational levels and manage competing priorities Leadership orientation: collaborative, solution-focused approach with the ability to inspire and motivate teams toward excellence
Preferred Qualifications:
Knowledge of AI applications in marketing and digital operations Experience with project management tools and platforms Track record of process improvement and operational innovation
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
Salary range here - $115,000 - $135,000
Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.