About this role
Job summary Barchester's Central Marketing team have an exciting opportunity for a Senior Marketing Executive to join our expanding team. Reporting to the Campaign Manager, we are looking for an experienced, customer-focussed individual with expertise in offline marketing and experience working within a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester's agreed strategy, and demonstrating a clear return on investment. Hybrid working, including working in our Finsbury Square Head office in London once a week. NEED TO HAVE: Demonstrate success in driving revenue growth through offline and broadcast media channels, Experience planning and implementing campaigns to reach target demographic in localised areas. Commercial thinker with ability to analyse data to drive decision making Experience managing and briefing agencies, along with budget management Adapt at managing multiple projects and priorities efficiently in a dynamic environment with high demands Flexible to travel across the UK, but predominantly in the south of England NEED TO DO: Plan and implement localised offline marketing and broadcast campaigns Run multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion Ensure a great customer journey across all stages of the enquiry Manage campaign inboxes and provide responsive support to homes on targeting and local activity Maintain reporting tools with up-to-date campaign and home-level data Oversee media tracking (numbers, URLs) and report monthly performance Manage budgets, process invoices promptly, and flag risks or underspend Barchester have proudly been awarded a tw
Main duties of the job Barchester's Central Marketing team presents an exciting opportunity for a Senior Marketing Executive in an expanding team, reporting to the Campaign Manager. We seek a customer-focused individual with a solid experience in offline marketing within a corporate environment. The candidate should be confident in representing a large, premium brand, developing campaigns aligned with Barchester's strategy, and demonstrating clear ROI. Responsibilities include planning and implementing localised offline marketing campaigns, managing agency relationships and budgets, ensuring a seamless customer journey, and delivering responsive support to homes. The ideal candidate should demonstrate success in driving revenue growth through various media channels, have strong analytical skills for data-driven decision-making, and be adaptable enough to handle multiple projects efficiently. They must be flexible to travel primarily within the south of England. Collaboration in hybrid working with once-a-week presence in our London office is required.
About us Barchester Healthcare stands as a leading provider in the health and social care sector, known for its high-quality services and dedication to enhancing lives. With a strong reputation in the industry, Barchester is committed to delivering excellence in care and support to individuals across various services. They pride themselves on a comprehensive approach to health care, ensuring a wide range of specialised services are available to meet different needs. Recognized with a two-star outstanding rating by Best Companies, Barchester is ranked 11th in the Top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to work for in the UK. This acknowledgment highlights their supportive work environment and the progression opportunities offered. Barchester empowers employees, fostering a rewarding and collaborative place to advance their careers within the healthcare industry.
Job description Job responsibilities
Barchester's Central Marketing team have an exciting opportunity for a Senior Marketing Executive to join our expanding team. Reporting to the Campaign Manager, we are looking for an experienced, customer-focussed individual with expertise in offline marketing and experience working within a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester's agreed strategy, and demonstrating a clear return on investment.
Hybrid working, including working in our Finsbury Square Head office in London once a week.
NEED TO HAVE:
Demonstrate success in driving revenue growth through offline and broadcast media channels,
Experience planning and implementing campaigns to reach target demographic in localised areas.
Commercial thinker with ability to analyse data to drive decision making
Experience managing and briefing agencies, along with budget management
Adapt at managing multiple projects and priorities efficiently in a dynamic environment with high demands
Flexible to travel across the UK, but predominantly in the south of England
NEED TO DO:
Plan and implement localised offline marketing and broadcast campaigns
Run multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
Ensure a great customer journey across all stages of the enquiry
Manage campaign inboxes and provide responsive support to homes on targeting and local activity
Maintain reporting tools with up-to-date campaign and home-level data
Oversee media tracking (numbers, URLs) and report monthly performance
Manage budgets, process invoices promptly, and flag risks or underspend
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.
If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications Essential
Proven success in driving revenue growth through offline and broadcast media channels. Experience in planning and implementing campaigns to reach target demographics in localized areas. Strong commercial acumen and the ability to analyze data for informed decision-making. Experience in managing and briefing agencies, along with budget management. Ability to manage multiple projects efficiently in a dynamic environment. Flexibility to travel across the UK, predominantly in the south of England.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
London
EC2A 1AS
United Kingdom
Employer's website https://www.barchester.com/ (Opens in a new tab)